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What is Personalization? Why would I want to use it? In this slide deck, we discuss the advantages of having a personalized website and how Predictive Edge can help. Predictive Edge is an eCommerce personalization solution that can dramatically improve website conversions and revenue for your online business.
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PERSONALIZATION FOR ECOMMERCE
98% of websites don’t personalize pages for visitors
But the 2% that do get a huge competitive advantage.
PREDICTIVE EDGE
Pages are fully personalized and
automatically tested Pages are targeted
on basic metrics Pages are A/B
tested Every visitor sees
the same page
How relevant is your eCommerce website for first-time visitors?
Relevancy
PREDICTIVE EDGE
Why personalization?
• Better relevancy to the customer during their first impression
• Boost conversions by helping the customer find what they’re interested in
• Increased efficiency for the advertising dollars you’re already spending
PREDICTIVE EDGE
You work hard to bring customers to your site. Why not get them to stay there? Predictive Edge makes sure that more of your customers stick around by adding relevancy to their first impression.
Expand your conversion funnel
PREDICTIVE EDGE
Predictive Edge makes content personalization, testing, and targeting dead simple.
Copy and paste our JavaScript SmartTag and you’ll be up and running in minutes. No technical background required - just point and click to start personalizing pages right away.
PREDICTIVE EDGE
Make sure that your website is relevant when it matters most. Target your promos, banners, and more. We make it easy to keep track of what’s performing and what could be optimized.
We enable the data-driven marketer
PREDICTIVE EDGE
Use weather-based targeting to clear out end-of-season inventory while introducing new product lines in areas where the weather has already shifted.
Tailor promotions to visitors based on browser type, device type, operating system, which domains they’re coming from, and even average transaction size.
Introduce customers from higher income areas to higher end product lines, while still showing customers from lower income areas your affordable products.
Example use cases
PREDICTIVE EDGE
An end to end solution
Identify key characteristics
of new visitors and track how
they interact with your site
Test your theories and
experiment with different
campaigns to optimize
Personalize the site experience
and reap the rewards of data
driven marketing
PREDICTIVE EDGE
Interested? We offer a free trial to get you up and running in a matter of minutes.
Just send us an e-mail at
PREDICTIVE EDGE
