Brand Your Self

I am ….

Personal Branding Essentials … And

Reflections for the Digital Era

I’ll Briefly

Talk bout …

The

Ground

Rule

In general …

What is

brands?

.. a seller’s promise to deliver aspecific set of features, benefits andservices consistent to the buyers

Philip Kotler

In Brief …

Why,

what and

How?

Quiz

What do you think of these logos?

Other Stories

Behind Brand

Logos

Now …

What is

Personal

branding?

Personal branding describes the process bywhich individuals and entrepreneursdifferentiate themselves and stand outfrom a crowd by identifying and articulatingtheir unique value proposition, whetherprofessional or personal, and thenleveraging it across platforms with aconsistent message and image to achieve aspecific goal.

Now …

What is

Personal

branding

concisely?

Personal branding describes the process bywhich individuals and entrepreneursdifferentiate themselves and stand outfrom a crowd by identifying and articulatingtheir unique value proposition, whetherprofessional or personal, and thenleveraging it across platforms with aconsistent message and image to achieve aspecific goal.

The Personal

Examples

Write YOUR

Brand

Promise

Something that you aspire to deliver and is fundamentally YOU

It’s All About

Perceptions

Its NOT That You Have To Think Like A

CEO; Its That you HAVE To Be

Perceived As A CEOJack Welch

Quiz

What do People Think When

They See You?

(at a party)

(at meeting)

Avoid the

GAPThere is a big GAP between

Asking for it Begging or Buying !!

Grapping the attention

Now Let’s

Move It

Some Bit

Online

Had you

#googled

your self

lately?

Start with a basic search for your name in quotes, such as “Ossama

ElBadawy”

you can use your name plus modifiers like the city or state you live in,

the names of your school(s), the name of the company you work for,

You can also use Google's Image Search and locate any pictures of

you.

Search for your contacts including email addresses and phone

numbers

In case of heave online activity, you may need to set up a free Google

Alert. This service sends you an email when your name, or other

information you choose, pops up online. It's great to watch your own

reputation as well as those of any competitors.

Calculate

Your Online

ID

http://www.onlineidcalculator.com/index.php

This is me!!

Thank