Embed Size (px)
Citation preview
BRANDING PERSONAL
some thoughts about
and PROFESSIONAL CONTENTMENT
By Lori Miller
ABOUT THE SPEAKER
Lori Miller is Sales Marketing & Research Manager at WHNT News 19 with a background in public relations
most of us get personal branding w rong
PERSONAL BRANDING IS
A LIVING
RESUME
PERSONAL BRANDING IS
DELIBERATE
PERSONAL
STORYTELLING
PERSONAL BRANDING IS
WHAT PEOPLE
THINK OF YOU
we might start with
FINDING OUR STORY
do an online audit of your brand
ask people you trust to describe you
HELPFUL
AMAZING
DEPENDABLE
SPUNKY
DISCIPLINED
GOOD AMBASSADOR
INSIGHTFUL
DIPLOMATIC
ORGANIZER
DETAILED
LOGICAL
WISE
CREATIVE
CONCISE PERSISTENT
SURE-WHEN? SUPPORTIVE
DETAILS, DETAILS
ORGANIZED
STEALTHY
w hat you learn
might surprise you
indulge in some self discovery
then we should probably
BUILD OUR
INFRASTRUCTURE
w ho are you storytelling for?
consider a personal brand hub
then we should certainly
PRODUCE VALUE
t o produce
value… speak
blog
t each
do in t erview s
volunt eer
lead
curat e cont ent
*in a deliberat e w ay
PROFESSIONAL CONTENTMENT
is this important? Q
is this important
right now ? Q
should someone else be
doing it? Q
can it be done less w ell? Q
http://theoatmeal.com/comics/running_shoes *yes, I edited the cartoon although the original is better
