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#pubcon @Marie_Haynes
Google Penguin and Manual Penalty Recovery – A Case StudyPresented by: @Marie_Haynes
#pubcon @Marie_Haynes
Penguin Recovery
ISPossible!
#pubcon @Marie_Haynes
Penguin Recovery
IPossible!
#pubcon @Marie_Haynes
Penguin Recovery
IPossible!
#pubcon @Marie_Haynes
Penguin Recovery
IPossible!April 24, 2012
Penguin Launches
#pubcon @Marie_Haynes
#pubcon @Marie_Haynes
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Algorithmic Ceiling
#pubcon @Marie_Haynes
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Manual action
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• Webmaster Tools(Sample & Most Recent)
• Ahrefs• Majestic• Open Site Explorer• SEO Reports
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#pubcon @Marie_Haynes
OUTREACH:•on site email address•whois address•contact forms•phone calls
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PenguinOctober 2013
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Penguin
Manual Action Lifted
#pubcon @Marie_Haynes
Penguin
Manual Action Lifted
#pubcon @Marie_Haynes
One year later….Penguin again!
#pubcon @Marie_Haynes
What did we learn?
#pubcon @Marie_Haynes
What did we learn?•Penguin hits can be devastating
#pubcon @Marie_Haynes
What did we learn?•Penguin hits can be devastating•Cleanup for Penguin and manual action is similar
#pubcon @Marie_Haynes
What did we learn?•Penguin hits can be devastating•Cleanup for Penguin and manual action is similar•Be EXTREMELY thorough!!!
#pubcon @Marie_Haynes
What did we learn?•Penguin hits can be devastating•Cleanup for Penguin and manual action is similar•Be EXTREMELY thorough!!!•A good site can see a GREAT recovery
#pubcon @Marie_Haynes
