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Featured experts speaking today
Rifat AhmedBusiness Owner & Affiliate Manager
Ginger Arboleda
Renowned Blogger & Business Coach
Jonny Steel Vice President of
Marketing at Payoneer
Tweet your thoughts #PayoneerLive
4
Introducing Ginger Arboleda
Serial Entrepreneur. GM of Manila Workshops.
Biz Coach and speaker. Blogger!
Loves dogs, yoga, her hubby & baby!
6
The power of your website
“Personal Branding is about managing your name.
In a world of misinformation, disinformation and semi-permanent
Google records. Going on a date? Chances are that your
“blind” date has Googled your name. Going to a job interview? Ditto.”
- Timothy Ferriss, Author of The 4-Hour Workweek
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7
The power of your website
Website or Blog • Drive Traffic• Create Leads• Educate Potential
Clients
Social Media• Reach out to clients beyond direct
location • Connect with clients on a similar
wavelength• Great for building communities
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8
The power of your website
A quickly created site is not enough• Focus on design, content and clear call-to-
actions• Highlight your value as a freelancer • Drive first-time buyers to the site through
special offerings• Make sure your website or blog has a
definitive purpose
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9
The power of social media
• Can expand your freelance career • Land you opportunities beyond your initial
reach• Executed well, it will begin to be a lucrative
marketing tool• Requires a dedicated strategy• Needs resources allocated to grow channels
Tweet your thoughts #PayoneerLive
10
The power of social media
Use the channels wisely• Facebook – established, popular and here to stay• Twitter – news centered, mobile friendly and quick &
simple to use• YouTube – video-focused, young audience with a
strong agenda• LinkedIn – professional, perfect for personal
connections• Weibo, WeChat, Line, Zalo – regional channels to
target local clients
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12
Improve your offering & core value
Pull in business by clearly answering “Why should a client
hire me?”
Your core value makes you approachable, valuable and
hirable Tweet your thoughts #PayoneerLive
13
Improve your offering & core value
• Be the go to person for your client’s needs• Work intelligently to ensure quality is delivered to all clients• Adapt the attitude of “no project too big or small”• Don’t be afraid to take a job outside of your comfort zone• Maintain a professional approach & respond to your client’s needs throughout the
project• Together with your client, lay out the scope, responsibilities and deliverables
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14
Improve your offering & core value
• Set objectives for each meeting to help manage projects successfully
• ‘Kick Off’ meetings allow you to discuss your aims and set expectations
• Use each meeting to learn about your clients’ individual needs
• Use ‘Catch-Up’ meetings to report on progress and address any potential problems
• Use ‘Sign Off’ meetings to review the performance of the project and as a potential pitch
Use each meeting as an opportunity to demonstrate your professionalism, and to help position yourself as an indispensable member of your client’s team
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16
Reaching out to Ginger
Get in touch with Ginger!Facebook : Mommy Ginger Instagram / Twitter : @mommyginjGoogle+ : +GingerArboledaBlog : www.mommyginger.com
17
Introducing Rifat Ahmed
Business Owner and Affiliate Manager
Founder of MonsterClaw Inc. – MonsterClaw.com
and Affiliate Marketers BD
AffiliateMarketersBD.com
19
Know what your clients want to hear
• Take time to understand your client’s key business needs
• Look to provide added value throughout the project
• Stay humble - focus on how you can help not on “how good you are”
Tweet your thoughts #PayoneerLive
20
Know what your clients want to hear
• Manage your project efficiently and professionally
• Discuss a clear, achievable deadline• Ensure you are available when you say you
will be • Set clear lines between working and personal
hours • BUT - always be attentive to anything urgent
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22
The art of winning repeat business
Plan project timeline and deadline with time to spare
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Always aim to deliver before deadline - under promise and over deliverUse any spare time to ensure that you deliver the highest quality project
23
The art of winning repeat business
Be ready to handle difficult or demanding clients
Communication is an art form - tailor it to your client’s personality & cultural background
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Keep your client informed on a regular basis.
Choose the side of over-communication rather than coming across as unresponsive.
24
Reaching out to Rifat
Get in touch with Rifat!Facebook : Rifat MarketerWebsite : www.rifat-ahmed.com
25
Introducing Jonny Steel
As VP Marketing, Jonny spreads the word about
Payoneer empowering global commerce by connecting
businesses, professionals, countries and currencies with
its innovative cross-border payments platform.
27
Be a growth hacker: How to integrate the startup spirit
Uncertainty Geared to Grow
Limited Budget
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28
Be a growth hacker: How to integrate the startup spirit
• New type of approach to marketing
• Obsession with growth• Thinking out of the box• Connects product and
marketing• Focus on viral acquisition
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29
WHAT’S YOUR PRODUCT?
You! Your Work
Be a growth hacker: How to integrate the startup spirit
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30
Share your work
Be a growth hacker: How to integrate the startup spirit
Tweet your thoughts #PayoneerLive
Become an industry expert
Get recommended by anyone anywhereGive stuff away for free
31
Website Social Presence
Blog
Be a growth hacker: How to integrate the startup spirit
Tweet your thoughts #PayoneerLive
32
Reaching out to Jonny
Get in touch with Jonny!
LinkedIn : linkedin.com/jsteel118 Blog : blog.payoneer.com/author/jonny/