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© Copyright 2010 Hewlett-Packard Development Company, L.P. 1 Sof t war e: Oxí geno cr eat i vo eder i co Fer nández Pr at o o- Fundador I nsi t e @ eke

Panel 3: Identidad, Tecnología y Creatividad - 4

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© Copyright 2010 Hewlett-Packard Development Company, L.P.    1

Sof t war e: Oxí geno cr eat i voFeder i co Fer nández Pr at oCo- Fundador I nsi t e@f eke

© Copyright 2010 Hewlett-Packard Development Company, L.P.    2

contexto

© Copyright 2010 Hewlett-Packard Development Company, L.P.    3

SEGMENTACIÓN

© Copyright 2010 Hewlett-Packard Development Company, L.P.    4

EXPERIENCIAS

© Copyright 2010 Hewlett-Packard Development Company, L.P.    5

PRODUCTOS

© Copyright 2010 Hewlett-Packard Development Company, L.P.    6SEGMENTACIÓN PRODUCTOSEXPERIENCIAS

© Copyright 2010 Hewlett-Packard Development Company, L.P.    7

Innovador0-3%

Emergente4-15%

Expandiendo16-66%

Madurando66-100%

CICLO DE ADOPCION TECNOLÓGICAP

EN

ET

RA

CIÓ

N

ADOPCIÓN

Programmatic

Re-targeting & Automation

SEM

Analytics

Mobile apps

Responsive HTML5 Social apps

SMS

Email

Declive

Flash

Fuente: mi experiencia de 15 años en esto.

IoT

Werables

VR Oculus

© Copyright 2010 Hewlett-Packard Development Company, L.P.    8

La vitorinox de las valijas

© Copyright 2010 Hewlett-Packard Development Company, L.P.    9

Imprimiteun yeso

© Copyright 2010 Hewlett-Packard Development Company, L.P.    10

LO QUIEROYAAAA!.

© Copyright 2010 Hewlett-Packard Development Company, L.P.    11

Te sigue a todas partes

© Copyright 2010 Hewlett-Packard Development Company, L.P.    12

casos

© Copyright 2010 Hewlett-Packard Development Company, L.P.    13

© Copyright 2010 Hewlett-Packard Development Company, L.P.    14

© Copyright 2010 Hewlett-Packard Development Company, L.P.    15

© Copyright 2010 Hewlett-Packard Development Company, L.P.    16

© Copyright 2010 Hewlett-Packard Development Company, L.P.    17

© Copyright 2010 Hewlett-Packard Development Company, L.P.    18

© Copyright 2010 Hewlett-Packard Development Company, L.P.    19

© Copyright 2010 Hewlett-Packard Development Company, L.P.    20

© Copyright 2010 Hewlett-Packard Development Company, L.P.    21

“Creatividad es el proceso de generar ideas originales que agregan valor”Ken Robinson

© Copyright 2010 Hewlett-Packard Development Company, L.P.    22

Gr aci as, t ot al es.@f eke