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Afghanistan’s First Social Media Summit PAIWAND: AFGHANISTAN’S FIRST NATIONAL SOCIAL MEDIA SUMMIT 22-23 September 2013 SUMMIT REPORT

Paiwand 2013: Summit Report

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Paiwand: Afganistan's First National Social Media Summit took place in Kabul from September 22-23rd, 2013. It was a historical event marking the growth of social media in Afghanistan. The conference report highlights some of the key trends and takeaways from the two days of workshops, interactive discussions, and presentations.

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Page 1: Paiwand 2013: Summit Report

Afghanistan’s First Social Media Summit

PAIWAND: AFGHANISTAN’S FIRST NATIONAL SOCIAL

MEDIA SUMMIT22-23 September 2013

SUMMIT REPORT

Page 2: Paiwand 2013: Summit Report

PAIWAND: AFGHANISTAN'S FIRST NATIONAL SOCIAL MEDIA SUMMIT 0201

TABLE OF CONTENTS Preface: Notes from the Organizers

Paiwand was an event six months in the making.

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1. Preface: Notes from the Organizers

2. Paiwand by the Numbers

3. The Final Schedule

4. Key Takeaways

a. Trends

b. Suggestions

5. Coverage

6. Acknowledgements

7. What’s Next?

Eileen Guo

Paiwand Director

$KPDG�6KXMDPaiwand Emcee

SUMMIT REPORT 22-23 September 2013

Page 3: Paiwand 2013: Summit Report

04SUMMIT REPORT 22-23 September 201303 PAIWAND: AFGHANISTAN'S FIRST NATIONAL SOCIAL MEDIA SUMMIT

Paiwand by the numbers

262Total Participants (including VIPs, journalists, speakers, and participants]

Women30provinces

represented

24 160Total Participants selected to attend

paiwand

speakers 25

speakersjoining via video conference

5interactive workshops

29

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PAIWAND: AFGHANISTAN'S FIRST NATIONAL SOCIAL MEDIA SUMMIT SUMMIT REPORT 22-23 September 2013 0605

participants by province

Name of Province number of Attendees

.DEXOHerat

Helmand

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Key takeaways: TRENDS

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Social media is not just for fun, it also carries real responsibilities

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The Afghan government is taking notice of the Internet

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For all of you [who are literate], particularly the youth here at the summit, you are responsible for those who do not have the facilities or ability to

create new initiatives in this country.” Renaud Meyer, Senior Deputy Country Director for the United Nations Development

Program (UNDP)

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SUMMIT REPORT 22-23 September 201307 PAIWAND: AFGHANISTAN'S FIRST NATIONAL SOCIAL MEDIA SUMMIT 08

Social media has broad-ranging impact across Afghan society

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Social media has the potential to do great things, but it also has negative effects as well

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Social media use in Afghanistan will only grow

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A cross between the ted conferences and an 'unconference', Paiwand: Afghanistan's First National

social media summit was an event unlike anything Afghanistan has ever seen before.

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PAIWAND: AFGHANISTAN'S FIRST NATIONAL SOCIAL MEDIA SUMMIT SUMMIT REPORT 22-23 September 2013 1009

Massoud Hossaini, Puliter Prize Winning Photographer, giving a workshop on 'visual storytelling'The event was covered by national and international

Press, including our exclusive tv partner, 1TV.

Women were both present and active throughout the summit, and had the special

opportunity to discuss gender issues in a closed, women's-only focus group discussion.

Page 7: Paiwand 2013: Summit Report

SUMMIT REPORT 22-23 September 2013 12

The Taliban is active on social media, with many implications for Afghan society

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Social media is the best platform for citizens, especially youth, to get their voices heard

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Social media can be used as a tool for social activism

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11 PAIWAND: AFGHANISTAN'S FIRST NATIONAL SOCIAL MEDIA SUMMIT

“Of those who use our Facebook page, 45 percentof them are between 18-24 years old, and 35 percent of them are between 25-34. This indicates that the

younger generation in Afghanistan is active in the use of social media.”

Adela Raz� Deputy Spokesman to President Karzai

'If war is the answer we are asking the wrong question.'

Kabir Mokamel OF Kuchi Films, giving a workshop on Social Media and Social Activism

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PAIWAND: AFGHANISTAN'S FIRST NATIONAL SOCIAL MEDIA SUMMIT SUMMIT REPORT 22-23 September 2013

Key takeaways: 14

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Want to help us achieve this vision? Get in touch with us at [email protected].

What's Next?

13

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Set the conditions for more women to use social media and other information and communications technologies (ICT).

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Take advantage of all of the applications of mobile technology

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Localize social media

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Key takeaways: suggestions

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PAIWAND: AFGHANISTAN'S FIRST NATIONAL SOCIAL MEDIA SUMMIT SUMMIT REPORT 22-23 September 2013 1817

Coverage: PRESS

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FastCo

The HUFFINGTON POSTTHE GUARDIAN

Fast Company

MS Magazine

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PAIWAND: AFGHANISTAN'S FIRST NATIONAL SOCIAL MEDIA SUMMIT SUMMIT REPORT 22-23 September 201315 16

Coverage: Social Media

We received

Tweetsfrom over 10 countries

Combined average of 500 tweets/day during the two-day summit

from the @Paiwand_Eng and @Paiwand_Dari Twitter accounts

56 IP addresses watched the events unfolding live via our Livestream channel

#Paiwand trended across multiple social media platforms including, Tumblr, Instagram, Facebook and Twitter in particular. The content was mainly participant driven, and shared widely across the world by an international audience.

'A kid with great ambition' was one of many stand-out participants - blogging about the event and subject matters

Page 11: Paiwand 2013: Summit Report

SUMMIT REPORT 22-23 September 2013 19

Acknowledgements

Paiwand wishes to thank all of our sponsors and event partners that made the summit possible:

We also wish to thank the volunteers who not only worked long hours alongside our staff, but did so with warmth, generosity, and teamwork.

The Paiwand team, of staff and volunteers after the successful summit.