OVERVIEW

© Copyright 2012 Percussion Software, Inc. percussion.com

What Can Page Optimizer Do?

SEO and Content Optimization Issues

• Identify all relevant page elements such as title, filename, and browser title

• Ensure all required SEO fields are completed • Scan page titles and descriptions for appropri-ate length

• Report broken inbound and outbound links • Flag potential conflicts such as multiple H1 headings

• Display SEO readiness gauge to indicate page quality

• Provide recommendations for resolving any is-sues and instructions for fixing them

Keyword Management

• Record target keywords and keyword phrases for each page

• Scan page content for keyword density to ensure optimal use

• Identify over-use of targeted keywords and non-targeted keywords

• Alert contributors when keywords are not in-cluded in page elements like title, description, or heading

Effective Website Content Relies on Great SEO

Website traffic from organic search outperforms all other traffic sources in volume and conversions because of the trust web users place in search engines’ ability to deliver results that are high quality and highly relevant. Ensuring your content ranks well in search is critical to a thriving business website.

The challenge most organizations face is finding the resources that are able to both create compelling content, but also write it in a search engine friendly way. Percussion’s Page Optimizer brings the ability to improve SEO to every Percussion CMS user.

What Page Optimizer Does

Page Optimizer provides a snapshot of a page’s status, last publish and edit date, and opportunities for SEO improvements.

How Page Optimizer Works

By scanning page content for SEO errors, Page Optimizer gives content contributors page-specific alerts and recommendations for improvements, also telling them where those improvements can be made. The immediate feedback not only ensures high quality, search-friendly content is being created—it also promotes and reinforces best practices with your contributors each time they work on page content.

Page Optimizer Empowers Every Contributor to Improve SEO

Now everyone in your organization can create search optimized content that aligns with your keyword strategy, maximizing search engine optimization before you publish.

Page Optimizer scans page content and meta information in search of SEO issues and suggests fixes for each problem, while also gauging the overall SEO readiness of each page.

© Copyright 2012 Percussion Software, Inc. percussion.com

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About PercussionPercussion Software’s products enable you to take control over your web content management and content marketing strategies to increase traffic, drive revenue, improve engagement, and create compelling online customer experiences. Delivered in a highly usable and affordable product package, hundreds of leading companies, education institutions, and government agencies are using Percussion to lower the costs of their content strategies and gain the flexibility to address “What’s Next” on the web. Leading customers include vegas.com, weather.com, AutoTrader.com, Rentokil, Watchguard Technologies, Lancaster Bible College, Sunoco, the Commonwealth of Massachusetts, the City of Corpus Christi, Saba Software, the U.S. General Services Administration, and the U.S. Department of Health & Human Services.

Percussion Software, Inc. 600 Unicorn Park Drive

Woburn, MA 01801 Toll Free 800 283 0800

Tel. 781 438 9900

Percussion Software’s award-winning web content management system is used by higher education, government agencies, and businesses to create effective websites and engaging content. Marketers use Percussion CMS to create, publish, and share content that drives web traffic, engages visitors, and looks great on any device. Percussion customers love our unique coaching program, drag-and-drop editing, built-in blogs, responsive mobile templates, SEO tools, and fast migration with LiveFirst. Launch your website in days instead of months. Take ownership of content, design, and go live dates because Percussion CMS is a product, not a platform. Leading customers include FirstMerit Bank, U.S. Social Security Administration, Norfolk State University, and Ceridian.

Teaching SEO Best Practices to Your Content Contributors

Many organizations have increased their content creation velocity by having experts from all parts of the organization contribute content to be used in your marketing efforts.

Page Optimizer provides a critical tool to assist those content contributors in creating content that aligns with the SEO goals of the organization. The immediate feedback not only ensures high quality, search-friendly content is being created—it also promotes and reinforces best practices with your contributors each time they work on page content.

Prevent SEO Problems Before Publishing

Page Optimizer highlights the problems that you need to correct on the page and provides specific instructions on how to correct those issues. Those issues can usually be corrected by the content contributor, though occasionally they may require intervention by a designer. These corrections can be made before content is ever published to the web.

Make Optimization Part of Your Editorial Workflow

Once the content author has made the desired changes to the page, he or she can submit it through an approval workflow so that those responsible for overall content quality can review the content. Page Optimizer can be used during the approval process as well to serve as an auditing tool before publish.

Ensure content contributors are emphasizing the right keywords, with the right frequency.

SEO: What You Need to Know

It’s one thing to talk about the importance of SEO, and another to understand the scope and measurable impact of successfully optimized website content. Here’s some search engine food for thought:

Google owns 65-70% of the search market.

86% of all web traffic is generated through search engines.

SEO leads have a 14.6% close rate compared to outbound leads at only 1.7%.

When it comes to Google search results, 90% of users click on the first 3 results in Google.

75% of users never scroll past the first results page.

80% of search users rarely click ads and prefer organic results.