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ORBITZ WORLDWIDE OVERVIEW
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Opportunities: Global Brands with Global Reach
Orbitz Worldwide Brands
$12B Bookings
140+
Countries
1,500 Employees
25 Languages
16M+ Visitors / Mo.
35 Currencies
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Who are Orbitz Worldwide?Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands including Orbitz.com & Cheaptickets.com (USA/Americas), ebookers.com (UK/Europe), Asia-Hotels.com, HotelClub.com and RatesToGo.com (Asia/Pacific). As one of the world’s largest online travel companies Orbitz Worldwide attracts over 18 million unique visitors per month.
HotelClub is a global online accommodation community for travellers in the know. HotelClub members receive Club Benefits every time they make a hotel booking, including free extras when they stay, up to 7% Member Rewards back on bookings, Priority Club Service and exclusive deals on hotels in 7,400 cities across 141 countries worldwide. Member Rewards can be redeemed any time, anywhere in the world – no restrictions. Membership is free and services are available in 29 currencies and 15 languages. HotelClub is part of Orbitz Worldwide Inc (NYSE: OWW), a leading global online travel company.
What is HotelClub?
HotelClub Profile:
– HotelClub IS A CLUB and is FREE to join! It’s a good idea to join just to simply receive our newsletters!
– No booking fees! Loyalty rewarded in membership $, and member only extras
– A leading multi-lingual, global online hotel accommodation specialist
– Key markets: Europe, USA, Australia and Japan. Growth markets China, Russia, Brazil & India
– Offers consumers a choice of over 40,000 hotels – at highly competitive rates across 141 countries worldwide
– Distributes through over 20,000 affiliates & 25,000 Travel Agents
HotelClub.com – Book, Stay, Be Rewarded
HotelClub Affiliate Examples: 20, 000+
XML Connectivity With All Major Channel Managers;
Distribution analogy: using a rod or hand real, a fisherman is able to feed himself, but by using a net or several nets he can feed an entire village
• Broaden your online audience• Develop your brand awareness• Increase your demand and customer base• Grow your average yield (rate & occupancy)
Benefits of Broadening Your Online Distribution
Total Passengers to Australia (Air) 2013ebookers 23,000Orbitz & Cheaptickets 18,000
Unique Monthly Visits Monthly Visits Monthly Page Impressionsebookers 3.2M* 6.1M* 78M*
Orbitz 8.8M* 18.7M* 118M*
Cheaptickets 3.8M* 6.2M* 47M*
Away network 1.2M* 1.5M* 3M*
HotelClub 2.5M** 3.2M** 14.4M**
RatesToGo 800K** 1M** 5.3M**
Total Orbitz Worldwide
17.1M 33.2M 276M
* Based on Comscore data Jan 2013**Based on Omniture data Jan 2013
Orbitz Worldwide as a group is placed 3rd in the OTA category globally
Orbitz Worldwide Visitation – Quick Facts
Orbitz Worldwide Booking Channels: Orbitz, ebookers, HotelClub, RatesToGo
Orbitz & HotelClub Ranking Algorithm
• Active promotions
• Rate parity / competitiveness / availability
• Popularity – clicks, visits
• Bookings converted
• Guest Reviews – Score rating out of 5 • Images and content information
Things that effect your website ranking;
Promotions SELL Rooms!!! Increase AP, LOS, & Average Rates
Stay / Pay
Value add
% Off
$ Off
Set up simple yet effective promotions to suit your seasonal supply & demand / 4 different types (below)
Promotions are quick and easy to set up using your Orbitz Extranet’s “Promotion Management tool”
Promotions support strategies to increase longer lead times (Advance Purchase), longer stays & higher average rates
Opaque Promotions – MOO, Mobile, DP, International
• Member Only:-
• Mobile Only:-
• Dynamic Packaging:-
• International Only:-
• With approx. 2 million active members, member only exclusives are a perfect opportunity to target a closed user group without the parity issues
• Members convert at an average of 25%! That’s more than 10 times the average online conversion rate of 2.2%
• All deals for members are Opaque and only visible & bookable via a member login screen.
Opaque Promotions – Member Only Offers:
Non- Member View
Member Only View
Delivering intuitive search-and-book experiences designed from the ground up for mobile devices
The Orbitz Flight, Hotels, Cars app for iPhone app was inducted into the Apple Store Hall of Fame.
Opaque Promotions – Mobile Only Offers:
Opaque Promotions – Mobile Only Offers:
• Mobile bookings are the fastest online booking medium
• Exposure on Smart Phones / iPhones and all mobile websites
• Mobile deals are only visible to customers shopping on mobile devices
• Your deal is tagged “Mobile Deal” with a special treatment onsite
• Differentiate your hotel from the crowd on this growing medium
• Over 45% of reservations are for same day check in, the ultimate distressed inventory channel!
Opaque Promotions – Mobile Only Offers:
Opaque Promotions – Holiday Package (DP) Offers:
Opaque Promotions – International Only Offers:
Deliver Promotions
Exclusively To An International
Only Audience
Global Sales!HotelClub offers;
•Exposure on our websites as part of Orbitz Worldwide Global Sales across all brands
• ‘SALE’ hotels see an average 37% increase room nights with non-participating hotels down -9% over the same period
• Hotel ‘SALE’ tagging in search results
• The best offers will feature in landing pages and emails
• Long term exposure over course of Sale
HotelClub: Campaigns & Promotions
HotelClub: Campaigns & Promotions
HotelClub Content: Have you reviewed your images, amenities and information?
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• Images – up to date, attractive, relevant
• Amenities – up to date & relevant
• Information – up to date & relevant
HotelClub re-writes property information for you in order to adapt to 16+ languages and for SEO purposes for maximum international exposure
Room Types – Consistency Is The Key
Your Orbitz Extranet room names are what online consumers see(not the room names on your Channel Manager set up)
HotelClub ‘Guest Reviews’: Have you reviewed your reviews?
• Availability is one of the main drivers of website ranking – the more often you’re property is available, the higher your property will rank on our websites
• Customers that search for a 1 night stay are most often researching only and tend to book longer stays
• By not having a 1 night stay option, you could be missing potential online traffic
• In this example, out of over 200 Sunshine Coast properties, only 116 are showing available
• If 1 night stays cost more for servicing, cleaning, etc – then simply charge more
Availability – Why Have a 1 Night Stay Option?
Thank you for your partnership
Presented by: Paul HammondMarket ManagerGold Coast BasedByron Bay, Ballina, NSWGold Coast, Sunshine Coast, QLD
