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Online Marketing for non-profit organization. Presented on 14/06/2014 in Toastmasters Leadership Institute Brno.
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www.bohemiantoastmasters.orgwww.bohemiantoastmasters.org
ONLINE MARKETING for VPPRs
Michal BlažekToastmasters Leadership Institute Brno
14/06/2014
www.bohemiantoastmasters.org
Michal Blažek
• Online Marketing Consultant• Focused on online marketing
strategy and Performance Advertising
• Love Toastmasters• Love chocolate
www.bohemiantoastmasters.orghttp://www.toastmasters.org/clh (pg. 32 - 34)
www.bohemiantoastmasters.org
Agenda
Social NetworksContent MarketingE-mail Marketing
Web Analytics
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IF YOU CAN‘T MEASURE IT, NEVER DO IT!
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Google Analytics
• Overview • Location (+ location focused on the Czech
republic)• Acquisition – overview
– Referral – Organic – keywords
• Behaviour Overview• Conversion • Real Time• Reports (week, month, year)
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Resources
• https://support.google.com/analytics/answer/1008080?hl=en – how to set up tracking code
• http://www.optimics.cz/ - czech website focused on web analytics
• https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCampaigns?hl=cs – campaign tracking (not neccessary but help to get data relevant to campaigns)
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E-mail Marketing
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Why should you use MailChimp?
Nice and professional
http://us3.campaign-archive1.com/?u=d4f293f4f5b085f3037020c73&id=bd3bba114d&e=[UNIQID]http://us3.campaign-archive1.com/?u=d4f293f4f5b085f3037020c73&id=bd3bba114d&e=[UNIQID]
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Why MailChimp?
Free and in accordance with Czech and EU Law
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Why MailChimp?
• Statistics
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How to create a campaign?
• http://kb.mailchimp.com/video-index/
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Content Marketing
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Search engines love content
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People LOVE Content!
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Content Strategy
1. Explain the importance. 2. Find and allies and authors. 3. Publish. 4. Send articles via e-mail. 5. Share them on social networks. 6. Be proud
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Social Networks
• Fantastic Job from all clubs I follow • Interesting content from the club • Use other social networks as well – Twitter,
LinkedIn, Instagram, YouTube • People are social animals
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How can I help you?
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Help Toastmasters
• Looking for: – Graphics – Webmasters – Voluntteers
• Residential Weekend
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Thank you for your attention
