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Online Marketing
Marketing Systems and Services
Technology
Customer Care
Institute of Intercultural competence
Design and Video
Online Marketing
What we do
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effective world creates andimplements internationalonline marketing performanceand brand campaignsin 36 languages and in more than 60 countries.
How we do it
Clearly defined goalsHand in hand with the client we plan, develop, execute and evaluate marketing campaigns thatare tailor-made for specific markets andcustomers.
One focal point of contactThe effective world group manages all communications and processes between localsubsidiaries, service providers and partners forthe duration of every campaign.
Fully transparent servicesMarketing controlling and end-to-end documentation ensure efficiency, transparencyand maximum ROI (return on investment).
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Your benefits
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Increased Sales Leverage
Increased turnover from more leads, more soft leads from tracking or prospecting industrialcatalogues, better leads following preparatoryand address qualification and the optimisationof lead management.
Your benefits
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Performance Analysis
Conception, implementation and management of accurate, fast, global measurement of marketing performance with SEO Tools, monitoring of social media, Google Analytics and lead tracking.
Your benefits
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Online Marketing Management
Full online marketing services: consultation, strategy and concept development, banner design, media production (pictures, video, microsites, landing pages), translations in 30 languages, the management of industrial catalogues and online press releases.
Where the effective team excels
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Online marketing experts –
Google Professionals; marketeers for Bing ,
Yandex, Baidu and Naver; specialists for LinkedIn,
xing, weixin, weibo, etc.
SEO experts; Google Analytics Professionals;
Searchmetrics partner; specialists for XOVI
(SEO Tools); Social media analysts (Brandwatch)
Linguistic and cultural competence; long-term
international experience; passion, precision
and perseverance
Analysis – Concept – Strategy
Online marketing managementIntelligent, international marketing tactics and campaigns
Online media planningDevelopment of new campaign ideas, design, international media leverage
Conceptualisation and planning of landing pages, microsites
Relaunch managementConsultation, implementation of measures to protect the investment in a website relaunch
Efficient application and practical usage of analytical systems
SEO Tools (Searchmetrics, XOVI)
Tracking systems
Google Analytics
Social media monitoring (Brandwatch)
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International Online Marketing Services Brand and product messaging and competitive positioning
Search engine advertising
Google, Bing, …
Yandex (Russia)
Baidu, 360.com, … (China)
Naver, Daum (Korea)
Display advertising
Banner (Flash, Image)
Video ads
Social media advertising
Facebook, Google+, YouTube
LinkedIn, Xing (professional networks)
Weibo, WeChat (China)
Re-Marketing/ Re-Targeting
Strategy
Code delivery and installation
Rules in GA
Banner design, Call-2-Action
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Global reach, Controlling, Multilingual reporting
International Online Marketing ServicesBrand and product messaging and competitive positioning
Search engine optimisation
Technical services
Editorial services (Basis SEO Tools)
Industrial catalogue advertising
Media selection and reservation
Management
Monitoring
Intercultural Services
Global brand name perception and acceptance
Examination of advertising texts and images /websites
Adaptation of websites to local markets
Press Services
Media selection and reservation
Distribution of press releases
Monitoring
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Global reach, Controlling, Multilingual reporting
Marketing Systems and ServicesSuccess measurement and optimisation
Searchmetrics
One global system for all search engines, “instead of searching for errors, display and immedaitely optimise“
SEO ranking:
„Where are we andwhere does thecompetition stand?“
effective.tracking
Sales tool for analysis of site visitors, address qualification, preparatory qualification
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Google Analytics
Briefing, defining analytical requirements, set-up of account, analysis and evaluation of reports
Brandwatch
Social mediamonitoring,
Definition of alerts, queries, setting up reports, dashboards
„What is being saidabout us, where andhow often ?“
„Who was there?“„How many, howoften, where from?“
Marketing Systems and ServicesOptimise sales potential
Direct marketing / database marketing
First qualification of all leads
Multilingual call center
Outbound services, e.g. incoming leads (call back) or trade fair contacts
Product upgrades (existing customers), scheduling for sales
Invitations to trade fairs
Post qualification / address clean-up
Reactivation of previous customers
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Workflow and processes
Input Strategy Execution Reporting Optimisation
Client briefing, 1st meeting
• Analysis• Concept• Strategy
2 2a 4 5
Workshop
3
• Campaign• OM• Website
Launch • Analysis• Controlling• Tests
• Ideas• Improvements
…
• Consulting• Workshop
1
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Why effective world?
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Long-term experience in digital marketing
Certified online marketingspecialists
Access to global contacts via one local partner
100% transparency of all processes
Accurate, detailed and fully comprehensible communication at all stages of the campaign
…
What our clients say
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For Sesotec the K2013 was up till the present the most successful K trade fair ever. Many of the visitors to our stand had previously been informed of our presence by effective world or had even already made an appointment.
During the trade fair effective world conducted a survey concerning our new key visuals in five languages – with just two members of staff! That is exactly the type of efficiency we require. For this reason we will be happy to work witheffective world again in the future.
Brigitte RothkopfCorporate Marketingwww.sesotec.com
www.sesotec.us
What our clients say
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For the past five years, the effective world group has been managing our global online marketing campaigns.
With the opening of the new KUKA factory in China, effective world was able to develop one of the most successful vertical marketing campaigns in the automation industry.
The local support from effective world in both Germany and China has proved to be profitable. They have a convincing combination of online marketing knowledge and B2B competence in the Chinese market
Boris DolkhaniHead of Corporate Marketing, KUKA Roboticshttp://www.kuka-robotics.com
Contact
effective world US Inc.
11140 Rockville Pike, Suite 411
20852 Rockville, MD
USA
T: +1 240 200 5353
C: +1 202 386 2774
F: +1 240 630 4051
www.effective-world.com
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Copyright
©2014, effective world | effective GmbH
Foto: Ernst Fesseler, 2012
Tobias Schrenk, 2015
Design: Ziran Xie, 2014
Text: effective GmbH
This presentation is the intellectual property of effective GmbH. The reproduction or use of any content, concepts or ideas may only take place with the written consent of effective GmbH.
Bu sunumun telif hakkı effective GmbH’ye aittir. İçerik ve konseptler, ancak effective GmbH’nin yazılı izni ile kullanılabilir.
Cette présentation Powerpoint est la propriété d´effective GmbH et est exclusivementdestinée à la présentation. Le contenu ainsi que les idées et concepts cités dans cetteprésentation ne peuvent être utilisés qu´avec le consentement préalable et écrit de la société effective GmbH.
Diese Präsentation ist geistiges Eigentum der effective GmbH. Jede Verwendung des gesamten Textes oder die Verwendung von Teilen der Konzeption oder der Ideen kann nur mit schriftlichem Einverständnis der effective GmbH erfolgen.
Todos los derechos reservados. El contenido y la estructura de esta presentación estánprotegidos por los derechos de autor. Las informaciones o datos de la misma no puedenser utilizados ni reproducidos de ninguna forma ni en parte sin la aprobación previa porescrito de effective GmbH.
effective GmbH 是该文件中所有页面设计、页面内容的著作权人；文档中所引用的图片部分来自
于商业图库或个人相册，仅限于本文件演示用途。未经本公司授权，任何个人或者组织不得抄袭、
转载、摘编、修改本文件内容；本公司与他人另有协议或法律另有规定的除外。
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