ONLINE MARKETING:A KEY TO SUCCESS IN INDIAN MARKET

WHAT IS ONLINE MARKETING?

Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.

PRO’S OF ONLINE MARKETING

One of the most important advantage is the fast availability of the information.

It allows the companies to save money an aspect that is really taken into account by the companies since the online marketing campaigns don’t require a large amount of investment.

Who use online marketing, they save there time also.

It creates a important platform for making relationship.

CON’S OF ONLINE MARKETING

Slow internet connection can create a various difficulties.

Other factor is the payment money users still don’t trust in the electronic methods of paying and give up buying online because of this.

It is difficult to establish trust you miss out on the physical handshake, you lose the face-to-face creditability of older generation

% OF MALE AND FEMALE USING ONLINE MARKETING IN INDIA

USING ONLINE MARKETING BY STUDENTS IN WORLD

Avg. Mins Per Visitor

159

31

89

28

68

46

16

23

29

11

Purpose of visit online marketing in India

*Source: IAMAI

Instant Messengers

Photos

Entertainment-Movies

Travel

Career Services

Education

Business/Finance

Entertainment - Multimedia

News/Information

E-mail

Search

Social Networking

26

27

32

42

43

42

57

62

76

79

89

97

% Reach

Social networking is the most popular online Activity across all age group with Collective reach of 97 %

The Avg. time spent is also more than the other digital activities

Online Activity : Change from last year

Online Activity % Internet Users Undertaking

% Change From last Year

Emailing 95% +1%

Search or buy non-travel products 76% +33%

Web info search (text, images) 74% -

Download music 69% -3%

Job search 62% +6%

Social networking 61% +8%

Search or buy travel products 59% +25%

Instant messaging/chatting 57% +1%

PC to mobile SMS 54% -2%

Pay bills online 51% +22%

Visit local Indian language websites 29% +2%

Online shopping, Search are the biggest gainers!Job Search and Social networking witnessed a steady growth

Source: Juxt Report, 2011

E-commerce in IndiaTop Five Business Hub

1. Delhi

2. Mumbai 3. Bengaluru

4. Jaipur

5. Chennai

On an average day on eBay India

A piece of jewellery sells every 4 minutes

A health or beauty product sells every 4 minutes

A piece of apparel sells every 7 minutes

A watch sells every 9 minutes

A car or bike accessory sells every 11 minutes

A piece of home decor sells every 12 minutes

Source: eBay Census Guide 2011