1. Online market in context of IndiancustomersSheik .Mohammed .waheed .13241E0099Griet, MBA-2nd yr,griet

2. Online marketOnline market is also know as e-commerceIndia has around 2,502 lakh internet users as ofJune 2014.The penetration of E-commerce is still lowcompared to western countries, but it isgrowing at a much faster rate with large numberof new entrants. The industry consensus is thatgrowth is at an inflection point. 3. Need to understandOnline market is present in India since aroundlast 10 yrs but was never able overtake retailmarket until now when we saw it making bigretail market players to think over therestrategies again . 4. Need to observer1. online market in India specially is undergoing anumber of change to cover most of the marketand have loyal customers.2. We will try to understand the various limitationswhich online market has and how it is makingstrategies to overcome them to reach maximumIndian customers. 5. Solving the limitationslimitations Solutions to problem Security: When makingan online purchase, youhave to provide at leastyour credit cardinformation and mailingaddress. In manycases, ecommercewebsites are able toharvest otherinformation about youronline behavior andpreferences. This couldlead to credit cardfraud, or worse, identitytheft Cash on delivery:Customer can paycash on productdelivery withoutdisclosing his creditcard or confidentialinformation 6. Limitations vs. advantageslimitation advantages Delivery time: Unless youare using a website tomerely order a pizzaonline, ecommercewebsites deliver take a lotlonger to get the goods.Even with expressshipping, the earliest youget those specified goodsis "tomorrow". Like if youwant to buy a penbecause you need to writesomething right now, youcannot buy it offan ecommerce website Home delivery: Thebenefits of havingproduct being deliveredto home include cost-savings,safety benefitsand convenience caneasily out number latedelivery problem. Further some ofinternet companies areusing drones to deliverthe products as it maybe quick and economictoo. 7. Wisely handling the limitationsLimitations Strategy Does Not Allow You toExperience theProduct BeforePurchase: Youcannot touch thefabric of the garmentyou want to buy. Youcannot check how theshoe feels on yourfeet. You cannot "test"the perfume that youwant to buy. Companies areproviding replacementguarantee and also ifyou don't find theproduct in accordanceto yours specificationsor had a mind changecan cancel theproduct if take cashon delivery option. 8. major limitationslimitations Solution Internet is mandatory:internet is the soul ofe-commerce. Ruralareas are still alien toe-commerce due tolack of internetcoverage. Now internetcoverage isincreasing and alsomade easily bytelecom industry andmodern cell phones .so days are not farthat internet marketwill enter rural market. 9. Premium online Indianmarket Cash on delivery: Unique to India (andpotentially to other developing countries), cashon delivery is a preferred payment method.India has a vibrant cash economy as a result ofwhich 80% of Indian E-commerce tends to beCash on Delivery. Cash on delivery has becomepopular in India. 10. Indians love the word discount itself Low pricing + combo offer: In many online marketmajor players were successful in minimizing the costof product beyond customer imagination s as seen on6th October 2014, Flipkart and snapdealsuccessfully sold product worth Rs. 600 croreeach within 10hrs. 11. conclusion1. Through various offers and features withincrease in internet users and ease of internetaccess through cell phones,E-commerce in India is gathering trust andpopularity.2. Soon we will see a total customized internetmarket special for Indian customers. 12. REFERENCES [1] http://en.wikipedia.org/wiki/E-commerce_in_India. [2] http://en.wikipedia.org/wiki/E-commerce_in_India. [3 http://www.onbile.com/info/advantages-and-disadvantages-of-online-marketing/