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Unified marketing experience across multi-channels (digital, brick &
mortar, print, etc.).
#Pubcon @Rhea 2
Great Brands(And they’re usually highly effective with great reputations and coordinated efforts.)
9 #PubCon @Rhea
Subscribe!
We’re releasing the 2nd Chapter, Brand versus
Reputation, of the Reputation Marketing Guide this week.
10 #PubCon @Rhea
Create an internal Brand Resource Center and
include all marketing assets and brand guidelines.
19 #PubCon @Rhea
Create promotional copy (style and tone), organic intent
documentation, and how to engage with social media promotions and replies.
28 #PubCon @Rhea
Identify how your stakeholders are engaging and invest in technology
that gets you seen.
#Pubcon @Rhea 37
Mobile-friendlyAppsSMSEmailSocial Push notificationsTVHome assistants
Channels beyond desktop websites
#Pubcon @Rhea
=
Geico’s iTunes reviews:
“…I’ve been able to get a quote, add the vehicle, and fax proof of insurance to the dealership (and now leave a full review) all while the guy
is doing our paperwork.”
Redesigned client site with a challenging template-specific customization, but carried it through in responsive layouts.
41 #PubCon @Rhea
To push cross-device sign-in, you need to
deliver value to the user on that device!
43 #PubCon @Rhea
Collect data on how organic changes across
different devices to inform marketing strategy.
47 #PubCon @Rhea
Desktop119,842
6,721,4311.78%14.3
49
Mobile167,227
4,761,9743.51%
7.0
clicks:impressions:
CTR:avg position:
#PubCon @Rhea
Device
Avg Google Rank
Avg Google Base Rank
Count of Google Universal Results
Count of Keywords
desktop 33 32 1,020 1,464
smartphone 38 36 163 195