OBSERVATORY

PRODUCT MANAGEMENT

THE OF

Product Managers are WELL CONSIDERED but are UNDERSTAFFED

They report to TOP MANAGEMENT but…

Very well considered - 36%

Fairly considered - 36%

Not enough considered - 21%

Not considered at all - 7%

72%

Very understaffed - 5%

Understaffed - 46%

Well staffed - 33%

Overstaffed - 3%

NA - 12%

51%

Top Management

Marketing

R&D

NA

15%

13%

9%

43% 29% 29%

THE PANEL

Product Mgt - 47%

CxO - 17%

Product Marketing - 10%

R&D - 8%

Other - 18%

0% 100%

Win / Loss Analysis

Organizational Processes

Promotion Plan

Sales Analysis

Project Management

Partnerships

Sales Training

Marketing Documents

Reporting

Pricing Policies

Events

Technology Watch

Market Analysis

Customer Visit

Business Case

Competition Analysis

Roadmaping

Features Specifications

What they DO Yes No NA

Less than 2 years - 9%

3 to 5 years - 14%

6 to 15 years - 33%

15 years or more - 44%

Experience Level Functions

63%

Top Management

Marketing

R&D

NA

USA France

On-line survey in November and December 2014

All rights reserved by Anthalia

63%

“ L’Observatoire ” was launched by Anthalia in 2014. Its starting point was the lack of European-based research about Product

Management. As a leading French consulting firm that specializes on this topic, Anthalia created a structure to grasp up-to-date

feedbacks, straight from the field, and share its findings to a great number of people all over the world.

Product Awards

Forecast vs. Sales

Stakeholders' abilities

to work together

Products Sales

Roadmap quality

Customer understanding

Customer satisfaction

Products ROI

Market understanding

88% 41%

well considered

report to Top Mgt

understaffed

How they are EVALUATED

… this strongly varies

between France and USA

€ $

14%

17%

35%

40%

51%

53%

55%

57%

64%

41%

41%

50%

51%

55%

57%

57%

60%

63%

72%

75%

76%

78%

84%

87%

88%

35%

40%

W