NUDE FOODFresh, Healthy ,Tasty, Affordable

Mission statement

Fresh, healthy meals delivered to you daily

The Team

Kaitlin McSwigganHumphrey Asiimwe

Business concept

We sell Fresh, Healthy food with in the greater London area

Our customers are working professionals with in London

We supply both businesses and homesWe are a web based businessWith professional kitchens in London

Market Summary

Most of our competitors are focused on dietary/low calorie food where as we are focused on fresh healthy food

Existing companies tend to supply full weeks worth of food, whereas we intend concentrate on providing more flexible plan including single meals

Opportunities

Latest research shows in England, 60% of adults are overweight or obese.

There is a growing trend in the awareness and Consumption of healthy foods/diets

we spend £200 - £300 on food per month in London

This figure goes up to £500 per month for people who buy healthy food.

There is limited choice for healthy, tasty, fresh and affordable food on the London high street

Goals and Objectives

We would like to create a vibrant, fresh, new company which will appeal to young professionals with busy life style, health conscious

We want to take away the stress out of eating healthily

Competition

Our business has several competitors; Jennny Craig , Martin’s Hot Meals , Nutri Chief , Body Chief, Diet Chef, Diet Gourmet

Our competitive advantages are; we offer more variety and flexible menusWe cover a smaller geographical areaOur prices are more competitiveWe source our products cheaply and locally

• They deliver a range of meal plans• Frozen ready meals • Price ranges between £30-£40 per day • They are web based

Marketing strategy

Attract as many visitors to our website as possible

Develop NUDE FOOD advert campaign utilising; social networks , Displays, magazines, mail, TV, Radio etc

Do some leg work by visiting potential customers  Use of well designed NUDE FOOD brochures

Convert our visitors to customers Develop an easy to use website Make it easy for our visitors to choose and pay for products use web interactive tools eg to measure calories etc

Understand our customers and engage with them gather our customer information and track their purchase history Customer surveys

Retain our customers Offer our customers promotional products, study our competition, keep our prices

competitive, offer exceptional service, always exceed our customers expectations

Financial PlanForecasts Costs, Revenue, Profits

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1 2 3 4 5

Year of Operation

£ m

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Financial Plan

Investment

1st Year 2nd Year 3rd Year

£50,000 £100,000 £150,000

Financial Work sheetYear 1 Year 2 Year 3 Year 4 Year 5

Revenues 510,000.00 1,220,000.00 1,920,000.00 2,950,000.00 4,740,000.00 Cost of sales 199,200.00 597,800.00 1,239,700.00 2,117,800.00 3,463,500.00 Gross profit (£) 310,800.00 622,200.00 680,300.00 832,200.00 1,276,500.00

Labour 108,780.00 217,770.00 238,105.00 291,270.00 446,775.00 Accounting 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 Advertising & Promotion 5,000.00 7,000.00 8,000.00 12,000.00 25,000.00 Bank Charges 1,000.00 1,500.00 2,000.00 2,500.00 3,000.00 Consulting Fees 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 Insurance 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 Rent 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 Legal & Professional 2,000.00 3,000.00 2,000.00 2,000.00 2,000.00 Licenses & Fees 1,200.00 2,000.00 3,000.00 4,000.00 5,000.00 Maintenance 3,700.00 40,000.00 45,000.00 5,000.00 70,000.00 Miscellaneous 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00 Office supplies 900.00 1,200.00 1,600.00 2,400.00 3,000.00 Security 1,700.00 2,000.00 2,500.00 3,000.00 3,500.00 Utilities 4,500.00 5,000.00 6,000.00 7,000.00 8,000.00 Website 7,000.00 7,000.00 7,000.00 7,000.00 7,000.00 Total Operating Exp. 173,280.00 325,970.00 356,705.00 379,670.00 618,775.00

137,520.00 296,230.00 323,595.00 452,530.00 657,725.00 Depreciation 6,876.00 14,811.50 16,179.75 22,626.50 32,886.25 Operating Profit 130,644.00 281,418.50 307,415.25 429,903.50 624,838.75 Interest Expense 9,145.08 19,699.30 21,519.07 30,093.25 43,738.71 Earnings Before Taxes 121,498.92 261,719.21 285,896.18 399,810.26 581,100.04 Income Taxes 24,299.78 52,343.84 57,179.24 79,962.05 116,220.01 Net Profit (£) 97,199.14 209,375.36 228,716.95 319,848.20 464,880.03

Growth opportunities

Once the business has established we could expand into opening shops, were people could buy and eat

We could use our professional contacts to get into catering for corporate events