NOKIA

IMC elements for the brand :-

Advertising

While Nokia isn't the only company in the mobile hardware industry that uses personal selling to entice customers face-to-face, it does this exceedingly well, and on an enormous scale.

Nokia employs individuals around the globe to become ambassadors for the company, including its products and services.

Personal Selling & Sales Promotion

These persons are directed to retail locations that sell Nokia smart phones, to have face-to-face interactions with prospective customers looking to purchase a new device.

Sales representatives working within the boundaries of an AT&T, Verizon, T-Mobile, or any carrier shop or retailer offering wireless services, habitually have an understanding of numerous products offered by the carrier.

This is where the Nokia ambassadors come in. Since they work directly for Nokia, and only focus on the products sold by the company, they know more than just a few product details; they tend to know the inner workings of the devices.

Ambassadors communicate to customers, let them know the features and benefits of Nokia devices, and attempt to match the customer with a device that suits them.

Direct marketing

APC- Associations for progressive communications Campaign

Nokia India - Take-back and Recycling Awareness Campaigns

Developed by: Nokia IndiaAwareness campaign aimed at educating

mobile phone users about the importance of recycling e-waste. Contains information about the materials and substances contained in a mobile device, list of recycling points for disposal of old devices, and photographs from the awareness campaign.