Rise of Video Marketing and Its Effect on Your Business

By Nitin Khanna

High quality content has always been a sure fire way to lure audiences towards yourself and market your brand efficiently. Earlier it meant writing a great piece of blog and being done with it. But now, marketers are a constant lookout for ways that don’t require too much effort or time from their viewers, still getting their message across effectively.

In this fast paced environment, with smaller attention spans, busy schedules and gazillion crazy distractions, video marketing is the hottest trend in the market.

Benefit 1: Easy to Digest

In the sinking world of overloaded information, videos are a breath of fresh air. Amidst the sea of words, video content is easier on the eye and brain.

Videos are more easily processed by the brain, about 60,000 times faster than text. Humans are hardwired to avoid the demanding the intellectual strains so they always opt in for information that is easier to process.

Benefit 2: The Trust Factor

Videos serve to educate, inspire and create brand awareness. A lot of people today make buyer decisions based on the product reviews and blog updates.

Maintaining an active video forum helps making it easier for the customers to trust the brand and make purchase decisions.

Benefit 3: SEO Steal

Search engine always favor rich media, including videos. Another factor that plays an important role in the success is that Youtube is owned by Google, thus pushing videos often. This is why recent search results often feature more videos.

Benefit 4: Facebook On-board

As per Tech Crunch, in 2015, the video viewership on Facebook doubled from 4 billion views per day to 8 billion views in a time period of just 7 months. This means a lot of advertising dollars.

Facebook also introduced its picture in picture option lately allowing the viewers to watch a video while browsing through their home page. Facebook is on the persistent move of testing and developing good infrastructure for videos which is something the marketers can later tap on.

Benefit 5: The Viral Option

As compared to other forms of content, users are much more likely to share videos. As per a study, consumers are 27.4 times more likely to click through online video ads than the standard banners, and almost 12 times richer than media ads.

It makes it admirable for the brands, companies and marketers to share the story of their products, their companies, mission and visions and other forms of information for utmost outreach.

There are numerous video marketing opportunities for you to offer to your audience throughout the journey of the buyers. Video content can help them educate, make it easy to trust the brand and move them to a purchase decision faster.

To conclude, video marketing is the future- it is the core, the crux and the Holy Grain of the new age marketing. Therefore, it is vital to speedily integrate this with your marketing efforts if you want to avoid being left in the grime by your competitors.

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