Upload
christopher-barrows
View
314
Download
0
Embed Size (px)
Citation preview
Niche Marketing with ResultsMeasuring the Success of Your Podcast
June 2nd, 2016 Social Media Strategies Summit
The Why I Social podcast features candid conversations with everyone from average joe to CEO. It focus on practitioners over big names.
The Why I Social Story
WhyISocial.com
Podcast Needs- Purpose or mission statement - Format- Schedule- Short and long-term plan- Goal - Hosting Service
• Build + Improve Brand Value • Create + Cultivate Community • Collect Leads + Drive Clicks • Education
Here’s “Why”
Photo Credit: Flickr User phabyano
• Define your key brand values • Conduct keyword searches on usage of brand
values and set Google Alerts • Measure sentiment of users regarding podcast
content • Track any press opportunities that come around
topics covered or company. Seek the origin of that request.
• Giveaways to extend brand through t-shirts and other product lines
• Promote via targeted digital ads
Recommended Actions
Photo Credit: Flickr User phabyano
• Measure increase in social conversation • Review analytics from community tools (are
community actions increased?) • Develop a deck that includes mentions
across social/community tools • Breakdown reactions/interactions per
podcast episode (align with integrated marketing campaigns)
• Add “Podcast” to your “How did you find us” section of surveys or forms
Recommended Actions
Photo Credit: Flickr User phabyano
Track every link (bit.ly) you share through blog
posts and word of mouth via podcast
Photo Credit: Flickr User MrShoes
• Share key links in every episode summary • Track every link (bit.ly) you share through blog
posts and word of mouth via podcast • Conduct A/B Testing with unique links from
podcast summary and blog posts. • Compare and contrast on a monthly basis (include
website hits as well) • Turn successful podcast content into additional
social or website content. A podcast may not drive a high percentage to your webpage but can play a key supporting role nonetheless.
Recommended Actions
Photo Credit: Flickr User phabyano
• Measure customer support question level regarding podcast-focused education topics
• Provide an incentive at the end of the podcast to use product/service
• Add “Podcast” to your “How did you find us” section of surveys or forms
Educational focused content also serve as an introduction to product/company.
Recommended Actions
Photo Credit: Flickr User phabyano
• Zoomph • NUVI • Sprout Social • Hashtracking • TweetReach • Native Tools
• Facebook Analytics • Advanced Twitter Search and Twitter
Analytics
Tools: Measuring Brand Influence, Conversation and Overall Impressions
Photo Credit: Flickr User phabyano
• Bit.ly • Po.st • Google Analytics
Tools: Measuring Link Clicks, Traffic and
Landing pages
Photo Credit: Flickr User phabyano