IS YOUR Skin

corrector OR bb/cc CREAM

MATCHING UP WITH

YOUR SKIN TONE ?

DO NOT WORRY….WE HAVE THE BEST

SOLUTION FOR YOUR PROBLEM

OverviewImbue is a skin corrector crème range which does not have any color pigmentation it takes the color of your skin by matching itself with the melenin concentration of the skin and skin composition. So , you don’t have to worry about the lighting in the surronding or the quantity

S.T.P. analysisSEGMENTATION

TARGETING

POSITIONING

Segmentation

geographic

All around the world

Urban people

demographic

Age group: 18 yrs to 60 and above

Female

Middle to high income group

PSYCHOGRAPHICAttitude and belief

People who prefer to use skin correctors and those who do not

Target customer

Positioning Statement

“We offer a hussle free non oily skin corrector range which takes the shape and color of your skin , aged between 20 to 50 years.”

Competitive brands market share

PRODUCT Our product would be

offered in 30ml & 50 ml pack.

The design of the product would be attractive.

The U.S.P. of our product “” would be that it will come in just one shade and will vary according to skin tone after application

MARKETING MIX

PRICEThe imbue would be introduced in the market at a

price of Rs3000.

A margin of 10% would be kept for the wholesalers

and a margin of 25% would be kept for the retailers.

PLACE

• Our product “” would be launched in the national market.

• It will be available in every major city of India. We will sell our product at retail outlets like sephora.

CHANNELS OF DISTRIBUTION.

MANUFACTURER WHOLESALER RETAILER CUSTOMER

We will be distributing our product via supermarkets around the

world like spehora,neteporter, macy’s.

We would also use traditional channel i.e. unorganised stores. Our

distribution channel length would two level distribution that will

include manufacturer, wholesaler, retailer, customer

CHANNEL MEMBERS.

To get adequate shelf space in the stores we would

provide some discounts to channel members. Initially we

would keep our margins low and allow more margins to

the channel members

Packaging Our packaging would be attractive and the bottle

would be made of glass .

we would be printing a health tips for keeping skin

healthy on each bottle that we will be produced.

We will also be providing sample for trial purpose but

that would be done only in selected stores and with

the collaboration of specified brands.

PROMOTION

Newspapers

Magazine

Social networking sites

Radio

Television

Internet ( Social Networking Sites)

Brouchers

Bill boards

Promotional Events

Promotion (cont.)

our promotion strategy would include promoting

product by providing skin corrector in miniature

bootles for trial purpose (only in selected stores).

Single Segment

Targeting Other Segment

Diversifying Worldwide

World’s Market Leader

Thank you!