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smithBoonchutima Smith Boonchutima 1
รปแบบ การใช กรณศกษา ตวชวยธรกจไทย
ผศ. สมทธ บญชตมาMA in Transnational Communication and Global media
Goldsmiths College, University of London
IntroductionWhat are we discussion today?
NEW MEDIAFOR iNNOVATIVE BUSSiNESS
New media isNow media
+37-14 -11 -6 -6 -4
การเตบโตสง
ผใชหลากหลายกลม
วดประสทธภาพไดชดเจน
file:///C:/Users/user/Downloads/Smart%20Content%20Marketing.pdf
Positioningmag.com
College of Management, Mahidol University.
smithBoonchutima Smith Boonchutima 3
What is New Media?Digital Media VS Analogue Media
We can define new media as those forms that combine the three Cs
Communication network
Computing/InformationTechnology
Content
MobileTelephony
Cable TVInteractive TV
CD-ROMDVD
Internetand WorldWide Web
Computing and information technology (IT)เทคโนโลยสารสนเทศ และคอมพวเตอร
Digitized media and information content
Communication networksโครงขายการสอสาร
เนอหาสอและขอมลอยในรปแบบดจทล
smithBoonchutima Smith Boonchutima 4
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
smithBoonchutima Smith Boonchutima 5
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
MANAGE SOCIAL MEDIA
TREND SPOTTER TOOL BUSINESS INSIGHTS
smithBoonchutima Smith Boonchutima 6
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
smithBoonchutima Smith Boonchutima 7
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
smithBoonchutima Smith Boonchutima 8
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
https://www.shopify.com/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales
Related
smithBoonchutima Smith Boonchutima 9
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
https://www.shopify.com/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales
smithBoonchutima Smith Boonchutima 10
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
https://www.shopify.com/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales
http://thumbsup.in.th/2016/04/i-ju-builk-com-yello-viral-content/
smithBoonchutima Smith Boonchutima 11
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
http://thumbsup.in.th/2016/04/i-ju-builk-com-yello-viral-content/
คณปปโป เปรมวชช สหชาตวงษ อาย 29 ป
คณะนเทศศาสตร จฬาลงกรณมหาวทยาลย
smithBoonchutima Smith Boonchutima 12
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
smithBoonchutima Smith Boonchutima 13
Examples of Digital MediaAnywhere Anytime
Digital signage, marketplace, promotion
smithBoonchutima Smith Boonchutima 17
Collaboration, Communication, MeetingNew Media that helps your business
File Sharing
Messaging App Bookmarking
Work Management
TEAM
smithBoonchutima Smith Boonchutima 18
Content, VDO, Infographic, WebsiteNew Media that helps your business
E-course
VDO hosting
VDO Maker
E-book store
Infographic
WebsiteFreelancer (Content)
smithBoonchutima Smith Boonchutima 19
Attract, Engage, Sell, Chat, CRMNew Media that helps your business
Opinion Listening
Customer RelationshipManagement
Email Marketing
Sales and marketing Online Monitoring
Online Store
Video Conferencing
smithBoonchutima Smith Boonchutima 20
Social Media for digital MarketingChannels for extremely Engaging Experience
1970 1990 2012
AnalogueMedia
1.0
ElectronicMedia
2.0
Digitally Social Media
3.0
smithBoonchutima Smith Boonchutima 21
Social Media for SuccessFacebook VS Others
http://www.komarketingassociates.com/industry-news/study-shows-50-event-marketers-specifically-budget-social-media-1942/
สอทเจาของธรกจระบวามประสทธภาพ
ส าหรบโปรโมตงานอเวนท
100
0
50
ถาใชสอเดยว
สอใดจะมประสทธภาพมากทสด
40
0
20
RESEARCH TOPICthe viral impact of event marketing Author FreemanXP and the Event Marketing Institute
RESULTS50% like a budget for social media. 53% increasing spending on social media
77%
73%
55%
37%
36
5% 4% 1% 1%
Idea
การแสดงวธการท า
Knowledge
ใหความร
Product
Attribute
ขอมลผลตภณฑ
Buzz
เกาะกระแส
Entertaining
ใหความบนเทง
Contents that workTypes of Contents
file:///C:/Users/user/Downloads/Smart%20Content%20Marketing.pdfCollege of Management, Mahidol University.
smithBoonchutima Smith Boonchutima 30
รปแบบของการโพสตเนอหาตองด ลลาตองเดด
GIF
VDO ค าสนๆ โดนๆ
อนโฟกราฟก
เปรยบเทยบกอนหลง
smithBoonchutima Smith Boonchutima 31
รปแบบของการโพสตเนอหาตองด ลลาตองเดด
Article Article and Repost
Review
ใชดารา/พรเซนเตอร
smithBoonchutima Smith Boonchutima 33http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/
https://www.techwyse.com/blog/infographics/facebook-cheat-
sheetsize-and-dimensions/
https://www.techwyse.com/TOOLS/FB-IMAGE-TEXT-
DETECTION/
smithBoonchutima Smith Boonchutima 35https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=
Get into the Holiday Spirit or Change with the Seasons
1
Tools
เปลยนตาม
เทศกาล
smithBoonchutima Smith Boonchutima 36
Promote Trends2
3Direct Fans to an App
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
สรางเทรนด
ชวนใหดาวนโหลดแอฟ
smithBoonchutima Smith Boonchutima 37
4
5
Showcase New Products
Get Their Taste Buds Watering
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
โชวสนคาใหม
ถายภาพใหดนากน
smithBoonchutima Smith Boonchutima 38
6
7
Promote Your Hashtag
Promote a Facebook Exclusive or a Fan-Only Incentive
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
โปรโมท #แฮชเทก
ใหสทธพเศษกบคนกดไลค
smithBoonchutima Smith Boonchutima 39
8
9
Celebrate a Milestone
Produce New Leads
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
บอกใหโลกรวา เราอยจดไหนแลว
ชวนใหตดตามตอ
smithBoonchutima Smith Boonchutima 40
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
10
11
Inspire Action
Create a Sense of Urgency
เราใหอยากท า
สรางความรสกวาตอง รบๆ
smithBoonchutima Smith Boonchutima 41
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
12
13
Have Some Fun!
Establish Authority
ใชอารมณขน
แสดงศกยภาพในตวคณ
smithBoonchutima Smith Boonchutima 42
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
14
15
Show What You Do
Compare Your Business to Your Competition
บอกใหรวา คณท าอะไร
เปรยบเทยบกบคแขง
smithBoonchutima Smith Boonchutima 43
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
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17
Promote Your Other Social Platforms
Feature a Fan or Customer
โปรโมทชองทางโซเชยลอนๆ ของคณ
แสดงภาพลกคาคนส าคญ
smithBoonchutima Smith Boonchutima 44
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
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Keep it Simple
Promote Your Contest
เรยบๆ งายๆ
โฆษณาการประกวด
smithBoonchutima Smith Boonchutima 45
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
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21
Include a Strong Call to Action
Advertise a Sale
ใสค าทกระตนพฤตกรรม
โฆษณาวามการลดราคา
smithBoonchutima Smith Boonchutima 46
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
22
23
Appeal Exclusively to One of Your Audiences
Show Your Value Proposition
ระบกลมเปาหมายเฉพาะทตองการ
ใชค าทมคณคาในสายตาลกคา
smithBoonchutima Smith Boonchutima 47
https://d2xcq4qphg1ge9.cloudfront.net/assets/19/2148695/original_25coverphotos.pdf?utm_source=shortstack%20blog&utm_medium=pdf&utm_campaign=25coverphotos
24
25
Feature a New Offering
Celebrate a Quirky National Holiday
แนะน าสนคาใหม
เชอมโยงสนคาใหเขากบวนพเศษ
smithBoonchutima Smith Boonchutima 55
รปแบบ การใช กรณศกษา ตวชวยธรกจไทย
ผศ. สมทธ บญชตมาMA in Transnational Communication and Global media
Goldsmiths College, University of London
The EndOur discussion today were …
NEW MEDIAFOR iNNOVATIVE BUSSiNESS