D I G I T A L CAMPAIGN

NESCAFÉ

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Why are we celebrating the 2.5 million fans ?!!

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CAMPAIGN ELEMENTS

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VIDEO ADSnapshots of Egyptians daily life involving the number 2.5

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HASHTAG CONTESTFans will post their stories

with the number 2.5

#

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How does it feel like when

you don’t drink your

NESCAFÉ

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CAMPAIGN ELEMENTS

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VIDEO ADsVideos telling the story of each character in a comic way and how they ruined their lives

by not drinking their usual NESCAFÉ mug.

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PHOTO CONTEST“Sleepy Faces”

Fans will post photos of themselves or their friends while they look sleepy and in need of a

NESCAFÉ mug.

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THANK YOU!

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