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Your refrigerator is connected to
the internet, now what?How new data sources and interactions will factor into
customer experiences and personalization
1st September 2016
Jeff Evans, Vice President of Digital, Asia Pacific
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Harnessing digital connections to
foster deeper human connections is
the highest opportunity of the
Internet of Things
Altimeter Group, 2015
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tectonic shift in marketing
IoT
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Information
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Data driven relationships
Greater
connectivity
via devices
and social
channels
Allows
collection of
Data about
Customer
and their
experiences
Provides for
Deeper
analytics
Enablement
of Real-time
multi-way
campaigns
Drives Deeper
connections
with customers
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