For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/

Nailing Ecommerce SEO:7 ways to optimise your product pages

To give your site the best chance of a high ranking with Google, and being found by your customers, the following tips will help you.

1. Clean up your URL

It’s best to keep your page URLs as short as possible.

Your product URL should focus on the keyword associated with the content on the page.

Example

Bad URL: www.example.com/dvds/chart/dvd123456789

Good URL: www.example.com/dvds/planet-of-the-apes

For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/

2. Get descriptiveWhy are product descriptions, meta descriptions and meta titles important?

Product descriptions - Well-written product descriptions inform your customers and encourage sales and provide 'unique content' which is rewarded by Google.

Meta descriptions – These appear beside in a search engine, which gives you the opportunity to sell your products to people who are searching for them. E.g:

Meta titles – These titles tell search engines what kind of content is within a particular web page. E.g:

For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/

3. It’s all about your image Showcasing your product with a variety of images, which can be enlarged or zoomed into, gives your customer the opportunity to see your product in all its glory and make a fully informed purchasing decision.

For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/

Aside from increasing customer trust and conversions, user-generated reviews have huge SEO benefits. Displaying peer reviews will also give your customers 'word of mouth' recommendations from peers, and a greater desire to purchase your products.

For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/

4. Customer Reviews

To encourage regular reviews, systems can be developed to email customers requesting reviews a few weeks after their purchase, to ensure that your site receives as many as possible.

For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/

5. Get ‘rich’ with videos

Adopting rich media can have a positive impact on engagement and conversion: while your visitors watch product videos it keeps them on your page longer, a factor that Google places a lot of weight on when it comes to SEO.

Your videos can also be embedded so that they show in search engine results, making these listings stand out and increasing the click-through rate even further.

For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/

6. Social sharing buttons

If you don’t already have them, social sharing buttons look a little like this:

In terms of SEO, Google treats social media profiles such as Facebook and Twitter pages in the same way as regular web pages, meaning that they are 'crawled' by Google's algorithm.

As any social interactions are likely to be picked up by Google, it's important to keep the content on your company's social media profiles interesting and fresh.

For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/

7. Site Speed

Google confirmed that site speed was an influential ranking factor for SEO.

There doesn’t need to be a trade-off or a compromise between site speed and media rich content - if you have a knowledgeable team of web developers, you can have it all!

How fast are you?

If you would like to analyse your own site's speed, Google have kindly provided a free tool for this.

To see our full article, please visit our news centre.

Or to talk to us about SEO, please get in touch with a member of our team.

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