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Why Choose Mudlick Mail?
Why Direct Mail?
65%of people who receive direct mail make a purchase or engage
30X direct mail is 30x more likely to receive a customer response compared to email
Email ($55.24)
DIRECT MAIL ($51.40)
Print Ads ($60.50)
Telemarketing ($190.49)
Pay Per Click ($52.58)
Lowest Cost Per
Lead
“Direct Mail outperforms all other
channels in terms of conversion rates,
both for lead gen freeoffers & 1 step buy now
offers” – Print on Demand
Institute (PODI) (Source)
– Direct Marketing Association
– Direct Mail Association Factbook for 2013
– Direct Marketing Association
Pet Industry Trends
62%of US households
own a pet
Pet retail industry is expecting to
maintain strong growth at an
annual rate of 4%
– IBISWorld Industry Report 2013
4%
Pet products and services profit
margins are projected to
increase by 3.5%
3.5%
– IBISWorld Industry Report 2013
– IBISWorld Industry Report 2013
The MudlickProcess
Benefits we offer you
Market Analysis
Creative Services
No Long-Term Contracts
Personalized
Call Tracking
Database Matching
Penetration Reports
Local Post Office Delivery
Dedicated Account Rep
Value Added Business Tools & Resources
Call TrackingDetailed Call Report
Day/Week/Month Trend Graph & Summary
• Tracking phone calls increases your ROI by 30-50% – Search Engine Journal & Search Engine Watch
• Know what keywords, campaigns, and ads are producing
Penetration ReportMudlick Mail utilizes proprietary systems to help you maximize your marketing spend and produce the greatest ROI
Penetration Reports Help You:
• Target Your Best Prospects Based on Real Customer Data
• Maximize Your Market Potential
• Achieve Maximum ROI
Customized Penetration Report
Database Matching• Compares the customers in your shop
database to the addresses we mailed
• Shows you how many customers came into your shop who also received a postcard
• This is very helpful data to have when judging results of your direct mail campaign
SUCCESS STORYPetland retail store in Kennesaw, GA wanted to leverage a manufacturer’s free product giveaway to launch a new dog health product line (health Extensions).
“Direct mail is a key to our success. We’ve increased our customer count faster than ever before. 10 new customers and $23,300 after our first mailing; don’t waste time...use Mudlick Mail!”
– Brad Parker, Petland
RESULTS & OUTCOMES
• 45,456 postcards distributed over 3 different campaigns
• 702% ROI
• $114,750 in additional sales revenue from new customers
• 250 bags of Health Extensions dog food sold
Creative Services• In-House Creative Team
• Latest Technology & Software Used
• Fast Turnaround
• Thousands of Templates
• FREE Samples
Creative Services• In-House Creative Team
• Latest Technology & Software Used
• Fast Turnaround
• Thousands of Templates
• FREE Samples