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Expectation#MozCon @corishirk | Seer Interactive
Reality#MozCon @corishirk | Seer Interactive
Enter: the Agency#MozCon @corishirk | Seer Interactive
We’re not likemost Local SEOs
#MozCon @corishirk | Seer Interactive
Goal: Make sure our client’s brand shows up where people expect to find it.
#MozCon @corishirk | Seer Interactive
Content!
#MozCon @corishirk | Seer Interactive
Content! Branding!
#MozCon @corishirk | Seer Interactive
UX!Content! Branding!
#MozCon @corishirk | Seer Interactive
nerd at computer?
Listings!
#MozCon @corishirk | Seer Interactive
#MozCon @corishirk | Seer Interactive
Data » Destinations
#MozCon @corishirk | Seer Interactive
Process is your friend
#MozCon @corishirk | Seer Interactive
matrix
Start at the source
#MozCon @corishirk | Seer Interactive
Data discrepancies get worse over time
#MozCon @corishirk | Seer Interactive
unicorn
Educate and set expectations early
#MozCon @corishirk | Seer Interactive
Be purposeful, not perfect
#MozCon @corishirk | Seer Interactive
BrightLocal’sCitation Tracker
#MozCon @corishirk | Seer Interactive
Places Scout
#MozCon @corishirk | Seer Interactive
Moz Local
#MozCon @corishirk | Seer Interactive
Yext
#MozCon @corishirk | Seer Interactive
Moz Local + Yext
#MozCon @corishirk | Seer Interactive
#MozCon @corishirk | Seer Interactive
Yup.
#MozCon @corishirk | Seer Interactive
Yup. Got it.
#MozCon @corishirk | Seer Interactive
Yup. Got it.
Duh, who would leave these blank?
#MozCon @corishirk | Seer Interactive
Yup. Got it.
Duh, who would leave these blank?
Scroll…
#MozCon @corishirk | Seer Interactive
#MozCon @corishirk | Seer Interactive
5 W’s of OptimizedBrand Listings
#MozCon @corishirk | Seer Interactive
Who: NAP + Logos
#MozCon @corishirk | Seer Interactive
What: Categories
#MozCon @corishirk | Seer Interactive
Where: Lat/Long,Neighborhood,
Containment Stores
#MozCon @corishirk | Seer Interactive
When: Store Hours
#MozCon @corishirk | Seer Interactive
Why: Business Description
#MozCon @corishirk | Seer Interactive
Who: NAP + LogosWhat: CategoriesWhere: Lat/Long, Neighborhood,Containment StoresWhen: HoursWhy: Business Description
#MozCon @corishirk | Seer Interactive
Where are peoplelooking for ___?
#MozCon @corishirk | Seer Interactive
#MozCon @corishirk | Seer Interactive
© 2015 Seer Interactive • All Rights Reserved • Page 40
BrightLocal’sGoogle+ Local Wizard
#MozCon @corishirk | Seer Interactive
Magical Scraper
#MozCon @corishirk | Seer Interactive
Magical Scraper
Psst! Got an idea?
#MozCon @corishirk | Seer Interactive
#MozCon @corishirk | Seer Interactive
20% decline in site traffic from iPhones
=
#MozCon @corishirk | Seer Interactive
#MozCon @corishirk | Seer Interactive
Parent-Child Pages Still Exist!
#MozCon @corishirk | Seer Interactive
seer.is/1PbcGgM
#MozCon @corishirk | Seer Interactive
#MozCon @corishirk | Seer Interactive
Pay them this time
#MozCon @corishirk | Seer Interactive
Expect things to go horribly wrong
#MozCon @corishirk | Seer Interactive
Don’t rush
#MozCon @corishirk | Seer Interactive
It’s a slow game
#MozCon @corishirk | Seer Interactive
3 Months of Work
#MozCon @corishirk | Seer Interactive
3 Months of Work
+175% local pack
visibility
#MozCon @corishirk | Seer Interactive
3 Months of Work
+175% local pack
visibility
+16% local pack
visibility
#MozCon @corishirk | Seer Interactive
3 Months of Work
+175% local pack
visibility
+16% local pack
visibility
Halfway to getting a full list of locations
#MozCon @corishirk | Seer Interactive
Establish processes that work for you and your clients.
#MozCon @corishirk | Seer Interactive
