Mn Blogger Conference 10/15/2016

Using The Force of Google Analytics:Episode Blog Con: A New Hope For Bloggers

A New Hope for bloggersIt is a dark time for the content creators and

marketers. The digital galaxy has been taken over by the DISTRACTION EMPIRE and has become a cluttered space where marketers compete with dank political memes, cat .gifs, and photos of vacations that you only wish you could go on.

@theSteve_Slater #mnblogcon

During this time a brave presenter (that’s me!) managed to steal the secrets to analyzing your

website traffic. He has traveled a great distance to share these secrets with the rebellious content

creators (that’s you).


These secrets will provide you with the firepower to impact KPIs and propel your business forward with light speed. These secrets hold the key to

defeating the evil DISTRACTION EMPIRE…



The Brave Presenter• Google Analytics Qualified

• Been fighting in this battle in a galaxy far away (Hutchinson, MN)

• Prepared to provide you with the plans, skills and weapons you need.


i have seen What Can go wrong?

… let’s not make those same mistakes


The Dagobah

The Digital Galaxy

The Battle for Attention

• 152 Million Websites, and counting…

• 30 – 50 Million Websites use Google Analytics

• Non-Stop Social Media Feeds

• Have you heard of Podcasts?

• Do you even stream movies bro?


Google Analytics

What Analytics Does• People came from somewhere

• People looked at something

• People left


questions…• Did it matter that they came to my site?

• But really… where did they come from?


Did it matter?What did they do?

Goal trackingThe Force You need to Stay on Target

Goal Tracking –There is a reason You are doing this!• Lead Generation

• Affiliate Money

• Personal Branding

• Sales

• You Just Really Love Wookies

Goal Tracking tracks the action that you want your website visitor to take…


Goal Tracking – There is a reason You are doing this!• Track the actions that matter

• Time on Site

• Amount of Pages visited

• Events

• Destination

• Downloads

• Sales and more…


if you are not tracking goals


The Dagobah goo.gl/pIrtY7

Where did they come from

Default Channels• What if we could

group this in a better way?


What’s wrong with Channels?

• Is every organic search the same?

• Do you run social media ads?

• Are you doing email marketing?

Custom ChannelsYour lightsaber – Slicing and Dicing Data

Custom Channels• Separate Organic and Branded

search traffic

• Break apart organic and paid social traffic

• Destroy Direct Traffic


Tag links with utm Level up that lightsaber game

all social traffic is not the same• Have You Ever

• Paid for a Facebook Ad?

• Promoted a Tweet?

• Posted a link on social media?

• Sent a marketing email?

• Sent a direct mail?



Jedi utm magic

Tell us how to do it!


The Dagobah goo.gl/5N2tRS

The Dagobah goo.gl/ZiQZVe

Content grouping

Assemble the Right Team

Content Groupings• Your content has a focus

• A topic you specialize in

• Services you provide

• Find out what topics drive traffic


Content trends


• Find out what topics drive traffic

• Find out what topics drive goals

• Find out what content needs to be improved

The Dagobah goo.gl/slFGBi

The Dagobah one more timeVimm.com/force/

congratulations

• Track Your Business Goals in Google Analytics

• Gain Deeper Insights by Customizing Channels and Tagging Links With UTM

• Understand What Content Drives Traffic To Your Website



Marketing

Mn Blogger Conference 10/15/2016