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ENGAGEMENT IS KINGHOSPITALITY TRENDS 2016
ARE YOU USING 10% OF THE CAPABILITY YOU’VE PAID FOR LIKE MOST BUSINESS DO?ARE YOU READY TO OPEN UP THE OTHER 90% AND SEE WHAT IT CAN DO FOR YOUR BUSINESS?
SO YOU’VE INVESTED IN WIRELESS TECHNOLOGY?
1. A NECESSARY EVIL THAT CUSTOMERS DEMAND 2. A GATEWAY INTO THE MINDS AND BEHAVIOURS OF VALUABLE CUSTOMER INTERACTIONS AND AN ABILITY TO CONTINUALLY ENGAGE AND MARKET YOUR BRAND3. BEGINS A CUSTOMER RELATIONSHIP THAT NOT ONLY MAXIMISES CUSTOMER VISITS BUT ENABLES COMMUNICATION LONG AFTER THEY LEAVE
OFTEN THE FIRST INTERACTION SOMEBODY WILL HAVE WITH YOUR BRAND IS WHEN THEY SEE YOUR PUBLIC WIFI CONNECTION. LIKE OPENING A DOOR, WELCOMING A GUEST OR SHOWING SOMEONE TO A TABLE. IT CAN’T BE WRONG. WIRELESS TECHNOLOGY HAS GROWN BEYOND A BASIC OFFERING TO A VALUABLE TOOL FOR RUNNING AND MARKETING YOUR BUSINESS. HERE ARE TEN REASONS WHY YOU SHOULD CONSIDER IT A PRIORITY THIS YEAR
66% OF MARKETERS BELIEVE LOCATION-BASED ADVERTISING IS THE “MOST EXCITING” MOBILE OPPORTUNITY THIS YEAR.
SOURCE: Internet Advertising Bureau 2016
ONE: HOW BIG IS THE OPPORTUNITY?
85% OF MILLENNIALS OWN A SMARTPHONE AND EXPECT TO USE IT WHEN THEY TRAVEL
TWO: WHY?
THREE: START BY LOOKING AT ALL YOUR MARKETING TOUCHPOINTS
CONSIDER ALL TOUCHPOINTS AND HOW THEY INFLUENCE BOTH SALES AND ENGAGEMENT.
REAL-TIME LOCATION MARKETING CAN HELP CONSUMERS IN REMOTE OR OUTDOOR LOCATIONS
FOUR: ENHANCE THE CUSTOMER EXPERIENCE
HOTEL GUESTS WANT FREE WIFI MORE THAN FREE BREAKFAST
SOURCE: hotels.com 2012
FIVE: MEET DEMAND FOR BETTER DATA SERVICES
THE CAPABILITY IS WELL BEYOND COUPONS AND EMAIL CAPTURE.
SIX: THINK BIG WITH YOUR CAMPAIGNS
SEVEN: THINK REAL-TIME, LOCAL AND HISTORICAL IN DATA TERMS
BE ACCURATE, RELEVANT, TRANSPARENT AND USEFUL. CONSUMERS WANT MARKETING THAT IS PERSONALISED TO THEIR NEEDS AND WANTS.
DEFINE WHAT YOU WANT TO ACHIEVE, HAVE A CLEAR CALL TO ACTION FOR EACH CAMPAIGN AND MEASURE IT AS YOU GO. THE BEAUTY IS YOU CAN TWEAK YOUR CAMPAIGNS IN REAL TIME.
EIGHT: GET THE BEST OUT OF YOUR SOCIAL DATA
ENSURE THE DIRECT EXPERIENCE MATCHES THE ONLINE ONE. TRAIN STAFF. REFLECT YOUR ONLINE EXPERIENCE IN REAL LIFE INTERACTION
NINE: DON’T FORGET REAL LIFE
LET CUSTOMERS ORDER DRINKS ON THEIR MOBILE AND HAVE THEM ADDED TO THEIR BILL. ORDER LUNCH FROM THEIR BEACHTOWEL. CHECK THE ALLERGENS BEFORE BOOKING. AND IN TIME FOR THIS SUMMER SEASON.Simon Murley, managing director
TEN: CHOOSE A PARTNER THAT UNDERSTANDS YOUR BUSINESS
