Upload
darya-kashina
View
79
Download
2
Tags:
Embed Size (px)
Citation preview
Mетро Бьюти - рекламно-информационное издание
Metro Beauty eaCH ISSue oF MaGaZINe oFFerS aN INForMatIVe BLeND oF Beauty IN our LIFe, FaSHIoN aND CoSMetICS, JoB& traVeL. eVerytHING tHat INtereStS a WoMaN WHICH KeePS uP WItH tHe tIMeS aND Do It FaNCy.
Mетро Бьюти - рекламно-информационное издание
E D I T O R ’ S W O R D
Natalya Levshina, Metro Beauty editor
Metro Beauty Woman is a modern independant self-confident woman in age from 20 to 44 years. She is capable of earning enough income to be totally independent.
She likes to live in a city and she is able to enjoy it. She likes to discover latest fashion, culture trends. She chooses things to buy only by herself. She may be both married and single. Sheconsider a man as a partner, but not as a person for paying her bills.
Metro Beauty Woman – elegant, free and bright.
Metro Beauty IS PERMANENT OFFICIAL PARTNER OF AURORA FASHION WEEK AND BEATU FESTIVAL «NEVSKIE BEREGA».
T A R G E T A U D I E N C E
Mетро Бьюти - рекламно-информационное издание
ProFeSSIoN. One day from life of woman with a specific profession. The story is written from the first person.
FaSHIoN. Trends and tendencies from catwalks all around the world.
Beauty. Everything you need to know about esthetics, cosmetics and make-up.
CoVer Story – the main subject, journalistic research (sometimes even investigation) on specific subject, which is congenial to many women.
INterVIeW – an interview with a star.
PLayBILL of interesting events in Russia – where can woman go with no need to get visa. Playbill of events and parties in the city.
reVIeW – book and DVD novelties.
GourMet – the best chefs tell a history of a particular dish, ingenious recipes. They prepare such dishes together with the journalist.
traVeL – the story about popular touristic destination.
HoroSCoPe – astrological forecast combined with the story of a star person, representing this sign of the zodiac.
R E G U L A R C O L U M N S
Mетро Бьюти - рекламно-информационное издание
Metro Beauty in an iPad and iPhone
You can read the Metro Beauty in the iPad and iPhone, by downloading the iPad version of the magazine by Kiosk application. Search tag for iStore – metrobeauty.
I P A D V E R S I O N
Mетро Бьюти - рекламно-информационное издание
ISSue Nr. ISSue Date FILING Date#1 (81) February, 4 January, 20
#2 (82) March, 4 February, 17#3 (83) April, 1 March, 17#4 (84) May, 6 April, 21#5 (85) June, 3 May, 19#6 (86) July, 29 June, 14#7 (87) August, 26 July, 11#8 (88) September, 30 August, 15#9 (89) October, 28 September, 13
#10 (90) November, 25 October, 10
I S S U E S C H E D U L E
Mетро Бьюти - рекламно-информационное издание
ISSue SCHeDuLe For 2014 year
reaDerSHIP
53 300 people*
MaGaZINe ForMatOriginal size – 230 х 295 mmHeavy coverPaper: cover (4 pages) – glossy 130 g/m, inner block (56 pages) – enameled paper 65 g/m 2
* Source: TNS St. Petersaburg, NRS May – October 2013.
CurreNtLy IN tHe PIPeLINe oF Metro Beauty DIStrIButIoN DePartMeNt tHere are aBout
1 500 NeW DIStrIButIoN PoINtS
D I S T R I B U T I O N S Y S T E M
Mетро Бьюти - рекламно-информационное издание
Metro Beauty is distributed in the places with highest concentration of its’ target audice (more than 600 points): • airlines (Вritish Airways, AirFrance, KLM, LOT);• to the passengers of ‘Sapsan’ trains inside Moskovsky railway
station (6 AM – 7 AM & 1 PM – 2 PM); • boutiques, branded shops; • multi-brand clothes & shoes shops;• beauty salons; • fitness-clubs (‘Fizkult’, ‘Оlympic’, ‘Fitness Family’, tennis club
‘Krestovsky’ etc.); • health clinics (‘American clinic’, ‘Arcadia-vip’, ‘Academy of
esthetic medicine’, ‘Danaya’ etc.); • shopping malls (‘MEGA’, ‘Nevsky centr’, ‘Raduga’, ‘Rodeo
drive’, ‘Planeta Neptun’, ‘River house’ etc.); • restaurants (‘Via Dell Oliva’, ‘Gastronom’, ‘Gusto’, ‘Russkaya
rybalka’, ‘Paulaner’ and others); • office centers (‘Pulkovo sky’, ‘Elizavetinsky’, ‘Gayot’ etc.); • travel companies (ferry center ‘Gr-travel’, ‘Pegas’, ‘Aerotravel’,
‘West travel’ etc.)
R E A D E R S H I P
13,8% – MaLe
86,2% – FeMaLe
aVeraGe ISSue reaDerSHIP
53 300 people*
high-income
well-situated
middle-income
PROSPERITY
21,1%
20,3 %
16 – 19
45 – 54
55 +
AGEOF AUDIENCE
8,5 %
67,4 %14,7 %
9,4 %
20 – 44
FaMILy, CHILDreN (female part of audience)Martial status49,8% – married50,2% – not married
Position in the family28,5% – hеad of the family20,5%– earns the most in the family65,3% – take purchasing decisions more often than other family members
* Source: TNS St. Petersburg, NRS May – October 2013 г.
Children18,7% – one child12,8% – two children
Mетро Бьюти - рекламно-информационное издание
49,4 %
lower-income7,1 %
Martial status62,1% – married37,9% – not married
Position in the family35,0% – hеad of the family22,8% – earns the most in the family73,9% – take purchasing decisions more often than other family members
Source: TNS St. Petersburg, NRS May– October 2013 г.
* Affinity Index indicates degree of interest, which specific group of population shows to edition. If Affinity Index is more than 115, it shows hight degree of interest, if it is less than 115, it shows reduction of interest** High-income and well- situated readership (share of utility bills and foodstuff - less than 50% family income)*** CPT cost per thousand contacts (High-income and well- situated readership)
Children24.7% – one child14.9% – two children
R E A D E R S H I P
Mетро Бьюти - рекламно-информационное издание
reaDerSHIP
25+
Employment76,9% – work23,2% – not work
Education58,9% – higher40,7% – secondary
CPt *** HIGH-INCoMe aND WeLL- SItuateD reaDerSHIP
544140
64.9 euro
aFFINIty INDex*PROSPERITY**
Metro-beauty
Cosmopolitan
I pokupau
126
121
97
I pokupauMetro-beauty Cosmopolitan
184.0 euro
544.7 euro
R A T E C A R D
Format: double page spreadSize: 460x295 mmCost: 3 931.3 euro.
Format: 2nd, 3rd coverSize: 230x295 mmCost: 3 272.1 euro.
Format: 1/2 pageSizes: 112x295 mmCost: 1 202.7 euro.
Format: 1/2 pageSizes: 230x148 mmCost: 1 323.0 euro.
Format: 4th cover (last page)Size: 230x295 mmCost: 5 467.0 euro.
Format: full pageSize: 230x295 mmCost: 2 186.7 euro.
Mетро Бьюти - рекламно-информационное издание
C O N T A C T S
Metro Beauty SaINt-PeterSBurG
198096 RUSSIA, SAINT-PETERSBURG
AVTOVSKAYA ST., 2
TEL.: +7 (812) 244 43 43
www.metronews.ru
Mетро Бьюти - рекламно-информационное издание