Merging your business into the

24 hour news cycle

PIPPA MOYLE �HEAD OF OUTREACH / THINK PRODUCTIVE

BLOGGER / HUFFINGTON POST

@PIPPASAYS

www.pippasays.com

Who’s Pippa?!

Head of Outreach Think Productive

I’m also a… �Blogger | Journalist | Magazine Creator �

Also referred to as a ‘Digital Ninja’�

The 24 hour news culture has affected all of our consumers

They’re used to getting what they want - on their terms

They’ve also got a lot less time for you

@pippasays

Your audience lives in a 24 hour news culture.

Join them.

Talk about what matters to them.

Show them why YOU should matter

to them too.

Create content that would BE in the news cycle

Think like a journalist

Source: NY Post

Know your reader ��Produce good quality content ��Follow the news��And keep thinking about your reader�

Four vital qualities of a journalist �

Add value to the story, it’s not all about you

Well it is, but don’t shout about it.�

Speak to your audience about what really matters to them

@pippasays

Become a source

Let the journalists come to you �

Connect people with what they need now.

@pippasays

But make sure you KNOW the news…

Why aren’t all businesses doing it?

Source: Econsultancy Monetate Real-Time Marketing Report �

What’s the secret?

Know your audience and get the timing right �

In Summary…

To adapt to the 24 hour culture that our consumers are living in… ��•  Think like a journalist �•  Add value to the news�•  Speak to your audience about what matters to them�•  Become a source�•  Follow the news�

And always, always, always �think about the reader �

Thanks for listening, you can find me here…

pippasays.com | @pippasays �