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Newbie App developer can get swayed away by data & several metrics available from different analytics tools & dashboard. This PPT tells you which are the key metrics one has to focus on in its early stage. Also this PPT gives you very high level stratgey about the organic app distribution strategy
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APP METRICS & DISTRIBUTIONGUIDE FOR BEGINNERS
By Deepak Abbot (Twitter @deepakabbot)
Before you begin
• Set your short & long term objectives• Zero down on metrics you want to track• Create benchmarks• Implement appropriate tools/SDK• Make it clear to all team members
5 Key Metrics to track
• App Usage• ARPU• Retention• LTV• User Feedback
App Usage
• Daily Installs• Uninstall Rate• Active Users• Time Spent• Active Sessions
Tools to Use:
1. Flurry2. Google Analytics3. MobileAppTracking4. Mixpanel5. Apsalar6. Localytics
ARPU
• Total Revenue/Active UsersOr
• Total Revenue/Total Users
Tools to use• Google Analytics• Flurry• Hasoffers• Apsalar• Localytics
Important Tip: Must enable
deep linking in your apps
User Retention
• 1 minus churn%• One, Seven & 30 days retention
Retention rate indicates• Loyalty• Stickiness• Daily value
LTV
Extremely Simple Way for beginners:
(Monthly Revenue per User* Gross Margin per User) ÷ Monthly Churn Rate*or use Net Profit
Important Tip: Must enable
deep linking in your apps
User Experience
• App Store Ratings & Reviews• Queries• Crash Rate
User Experience
• App Store Ratings & Reviews• Queries• Crash Rate
Advertising Effectiveness
• CTRs• eCPM/CPC earned
Analytics Tools to Use
• Google Analytics– Usage Behavior, Source Tracking (Android), Funneling
• Hasoffers MAT/Apsalar/Localytics– Campaign Tracking, Source Effectiveness, ARPU, LTV
• Mixpanel– Custom notifications based on behaviors, Cohorts
• Crittercism– Error & bug monitoring
• Heatma.ps– Heat map tracking
APP DISTRIBUTIONOrganic & Paid
Before you begin
• Research the app stores – create a list, create Meta, Images, list of competition
• Get your tools in place for monitoring• Define your budgets• Define your success parameters• Define pricing – Free or Paid or Freemium
(Weigh all models)• Have a mobile browser site
Distribution• Organic
– ASO– Reviews & Ratings– App Stores (inmobi App Publish, Air-watch) – OEM– Link Exchange– Social Media– Influential Brand Ambassadors
• Paid– OEM– Reviews– Ad-networks
• Incent• Non-Incent
ASO
• App Title• Description• Content & formatting• Screenshots• Reviews• Inbound Links
Reviews & Ratings
• Encourage users to rate you• Give incentive to review• Respond to all reviews• Avoid negative review – (use Apptentive or
Appsfire)
Go Wide
• There are 100 Android App stores worldwide – Don’t leave any
• Use 3rd party services to submit to all
OEM/Pre-bundle
• Meet all OEMs – show the value your app can add to their device
• Don’t go for paid offers
Social Media & Others
• Use Twitter/Facebook/Quora/Blogs/Youtube to the best extent possible
• Engage influential Twitter/Quora users – submit your app for their feedback/review
• Do extensive PR• Link/Banner exchange with other Apps
(Linkbuddies, SmartClicks, FreeBanners etc)• Get your app reviewed
ALL THE BESTReach out to me at [email protected]
