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Measuring Success: Proving the ROI of Your Marketing Efforts
#MeasuringSuccess
Spendsetter is an Advocacy Marketing Platform that helps brands connect to fans with influence.
About Spendsetter
Cuff Supply Co.
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MarketplaceLocations InvitationsPromotions
#MeasuringSuccess
Measuring PerformanceAcross different tactics
Blog post Email Social Media
Paid advertising Landing pages Video
Ebook Webinar Event
#MeasuringSuccess
Previous Ways of Determining SuccessBlog post
Social Media
Paid advertising
Landing pages
Video
Ebook
Webinar
Event
page views, shares, comments
opens, clicks, forwards
likes, retweets, comments, shares
impressions, clicks, time on page
time on site, conversions, conversion rate
views, completes, shares
downloads, shares
registrants, attendees
RSVPs, attendees, feedback
#MeasuringSuccess
Challenges to Standing Out
Average brand engagement rate on
Facebook is 0.073% and on Twitter is 0.035%.
(Source: Forrester Research)
There are more than 100x as many marketing emails sent each day as
there are Facebook messages & posts.
(Source: The Radicati Group)
Each month, Internet users see an average of
1,700 display and retargeting ads.
(Source: Zenith Optimedia)
#MeasuringSuccess
Challenges to Measuring ROI
62% of marketing professionals say measuring ROI is the biggest challenge
of executing social campaigns.
(Source: eMarketer)
42% of marketers say the inability to measure
marketing effectiveness is a top challenge.
(Source: Content Marketing Institute)
42%62%
#MeasuringSuccess
What’s the Solution?
Advocacy MarketingFriend to Friend, not Brand to Follower.
81% of U.S. consumers make purchase decisions based off of recommendations from a friend, family member. (Source: Marketing Charts)
81%
nounAdvocacy marketing discovers and nurtures your most valuable fans, and builds a truly meaningful relationship that encourages them to extend your digital reach.
Advocacy Marketing
1.
ad-vo-ca-cy mar-ket-ing
#MeasuringSuccess
Measuring Success Today
Set your goals.
What do you want to measure?
• Engagement / Interactions • Awareness • Number of Advocates • Channel Success
#MeasuringSuccess
Measuring Success Today
Track performance.
• Who are your advocates? • What actions are they taking? • What content are they sharing? • Who is clicking shared content?
#MeasuringSuccess
Measuring Success Today
Track mobile performance.
iTunes and Google Play store give basic information about app performance.
For advanced information, check out Segment.io, Geckoboard, MixPanel and fabric.io.
#MeasuringSuccess
Measuring Success Today
Optimize.
Optimize based on campaigns that have the most engagement - create more content based on best
performing tactics/messaging.
Customer Success
ManCave Inc
ManCave Inc
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One of ManCave's primary goals for the Spendsetter platform is to help them expand from the U.K. into the U.S. male grooming products market.
The Challenge
Customer Success: ManCave Inc
What We Did
Customer Success: ManCave Inc
+5,000pt10 Days
Vote for ManCave in Target
• Established an email acquisition strategy that grew their U.S. advocate database.
• Deployed campaigns focused on U.S. expansion, highlighting ManCave’s retail partnership with Target.
• Implemented a scheduled push notification strategy incentivizing activity with calls-to-action leading to ManCave’s online properties.
• YOY U.S. based website traffic increased 167.86%
• YOY U.S. based website traffic to the "Store" page is up 201.98%
• YOY Overall Traffic (worldwide) is up 118.43%
What We Achieved
Customer Success: ManCave Inc
#MeasuringSuccess
An advocacy program is meant to create a deeper connection between
the individual and the brand.
Paying close attention to how people talk about your brand will
help paint a clearer picture.
