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Bloom Agency's Head of Data Insight was invited to speak at the 2nd workshop on Social Media and Big Data. The talk focused on how Bloom can measure brand performance from social data.
Citation preview
The sound of unfair advantage
Using Big Data to measure Brand Performance#edbdsoc: 28 November 2013
Peter Laflin: @systemspeterwww.bloomagency.co.uk
#teaonthetrain
24th April 2013:
• 200 tea lovers • 3 hours• 1 train
• Strangest Event?• Greatest Idea?• Success?
http://www.yorkshiretea.co.uk/blog/2013/05/all-aboard-the-tea-train-2/
Statistics
Twitter stats• 13,000 tweets over 5 days• 6,000 retweets• 9,400 users• 2% increase in followers
This looks like a great success.
Conversation
Each point is a Twitter account.
Each line is a connection between two accounts.
This shows how information flows around communities.
Live Demonstration
Pat Rice has been admitted to hospital today.
http://www.independent.co.uk/sport/football/news-and-comment/pat-rice-former-arsenal-assistant-admitted-to-hospital-with-cancer--reports-8968940.html
Live Demonstration
Pat Rice
Network between 1015 and 1030
Which individuals are talking?
1596 tweets1244 retweets22% original content
aaronramsey
garylinekerarsenal
Live Demonstration
Pat Rice
Network between 1015 and 1115
Which individuals are talking?
6518 tweets4832 retweets25% original content
arsenal
aaronramseygarylineker
bbcsport
Live Demonstration
Pat Rice1015 – 1100Global content being shared.
Live Demonstration
InfluencersWe can calculate how the influence of each account changes over time.
Brand Mentions
Nespresso
LonghiDiletta
LoveSaeco
Keurig
tassimo
costacoffee DolceGustoUK illyissimo
Starbucks
LoveGaggia
How are brands connected together?