Measure Your Product Management Effectiveness And Success

© 2012-2014 Actuation Consulting, LLC

Propel forward.

The Study of Product Team Performance, 2014


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Propel forward.About Regalix

An award-winning Global Co - Innovation company that leverages technology and marketing to help companies grow.

Forefront of Innovationo Digital Marketing Serviceso Technology Enabled Serviceso Regalix Labs

Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team

Fortune 500 and Venture Backed Customers (B2B and B2C)

Global Operations: HQ in Silicon Valley, 2 Offices

Industry Recognition

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Propel forward.Greg Geracie

President Actuation Consulting, Adjunct Professor and Author of Two Books on Product Management

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Propel forward.Contents

Product Team Insights

Development Methodologies and ROI

Key Findings

About the Respondents

How Do Teams Reach High Performance?

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Propel forward.Survey Method

• The sponsor and promotional partners emailed invitations to take a web-based survey

• Respondents were anonymous (optional disclosure)

• Interested in hearing from the following roles:– Business analyst

– Development managers

– Engineer

– Product manager

– Program manager

– Project manager

– Product owner

– User experience professionals

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Propel forward.Demographics

Who Responded to the Survey?

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Propel forward.Demographics

98%of respondents

play an active role in creating or

enhancingproducts or services.

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Type of Product Enhancement or New?

Demographics

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Which of the following titles do you directly report to?

Demographics

71%of respondents

report to a company officer, VP or a director.

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Which of the following best describes your organization’s primary business focus?

Demographics

48%work in the technology

industry 21%work in the

service industry12%work in

consumer products

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Company Size (Annual Revenue)

Demographics

40%less than $50

million

36%$50 million to $2

billion

24%over $2 billion

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Propel forward.Product Team Dynamics

What Did Survey Respondents Tell Us About Their Product Teams?

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Which of the following best describes the effectiveness of your product team?

Blank space.

67%Of product teams acknowledge

inconsistent or sub standard effectiveness.

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Blank space.

How would you rate your product team’s cross-functional collaboration, trust and communication?

The Good News

10%of product teams function as

a seamless team.

The Bad News

90%of product teams don’t.

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Propel forward.In Their Own Words

Cross-Functional Collaboration Challenges

• “People at all levels of the team have trouble communicating, effectively dealing with problems…and needs.”

• “There is a feeling that we’re working like a relay race instead of working like a team…things get lost.”

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78%of product teams are not actively seeking ways to continuously

improve.

Blank Space.

How effective is your product team in identifying and incorporating industry best practices?

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Propel forward.Development Methodologies

What methodologies are in use and what is their perceived impact on profitability?

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Which of the following methodologies best describes the way your organization develops products?

Product Development Methods

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Adoption Rate Trend

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Which methodology do you associate with increasing the profitability of your product?


While 33% of

product teams actually use Agile

43% view Agile as

the best way to increase product

profitability.

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Propel forward.And What About ROI?

Less than 17% of respondents indicate the ROI is

central to everything they do.

83% indicate they are not held accountable to ROI,

use it on a limited basis or don’t use it at all!

Blank Space.

Is ROI a metric your company uses to determine the relative success of your product’s profitability?

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2014’s Key Findings


Propel forward.Five In Focus

A Critical Hand-Off

Awareness of the Sales Cycle

Enhancing the Marketing Relationship

Product Team Culture

What Factors Contribute to High Performance?

Optimizing the Relationship with Sales

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Components of a Strong Product Team Culture

Common goal unites the team

Effective line management

Inclusion of talented UX

professionals

Strong engineers and recognition of

their importance

Infusion of a project manager or scrum master

helps other members of the team succeed

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The Critical Role of Project Management

A resounding 42% of survey respondents view the role

as essential and another 18% important!26


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Optimizing the Sales Relationship

Product team provides sales with timely

information and the tools to

succeed.

The sales team makes

reasonable requests.

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Propel forward.Sales Cycle Knowledge

67% of

product teams appear to be too

internally focused.

High performing teams understand and

integrate sales cycle knowledge.

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Enhancing the Relationship with Marketing

Only 34% of

product teams have a strong

working relationship with

marketing.

Role clarity is essential to realize the full benefits of this relationship

through the lifecycle.

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Propel forward.Landmines

In 2013 we asked about the causes of breakdowns:

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Propel forward.2014 Drill Down

Where within the team does effectiveness break down?

Food for thought:

56% of the

self-reported breakdowns involve product managers.

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Propel forward.The Bottom Line

Our regression analysis clearly indicates that product teams

have a 67% chance of attaining high performance by

effectively implementing our 2012 findings. Conversely

there is only a 2% chance without these factors in

place.

High Performance is Attainable

2013 and 2014’s finding add to our growing knowledge of what differentiates high

performance product teams from the pack.

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Propel forward.Past Findings

2012• Unwavering Executive Team

Support

• Strong Product Team Alignment with Company Strategy

• Post-Product Development Focus and Accountability

• Bringing Product Team Members on Board

• Assigning Product Team Members Based upon the Skills Needed

2013• The Importance of an Aligned

Strategy

• Business Unit Leader Engagement

• Product Manager Role Definition

• The Importance of Product Launch

• Onboarding Product Team Members

These white papers are available on our website.

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Propel forward.2014 White Paper

Download your free copy at www.ActuationConsulting.com

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Propel forward.The Co-Authors

Matt Jackson

President,

Jackson Consulting

Ron Lichty Principal, Ron Lichty

Consulting

David Heidt

Principal, Enterprise Agility

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Propel forward.Lead Author

Greg Geracie President, Actuation

Consulting

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Propel forward.Questions? Contact Us.

Greg Geracie

President

Actuation Consulting

[email protected]

@GregGeracie 312. 775. 2373

www.ActuationConsulting.comGreg Geracie

Download the Study – free – at www.ActuationConsulting.com

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