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kako postati prvak eurobasketa 2015?
Matja PounStareji kreativni direktorZADRGA
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Prvenstvo sprememb prvi na razlinih lokacijah spremenjen
tekmovalni sistem spremembe doivlja tudi FIBA (Europe) snovanje
predlogov brez znanih lokacij spremenili smo podobo, ki je e
obstajala
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FOTO: sofrep.com
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izziv kodiranje nacionalne identitete drave gostiteljice e niso
izbrane aplikativnst podobe produkcija & implementacija
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All 4 play as oneAlthough this particular EuroBasket is played
for the first time in four different countries, we have to
emphasise the unity of the event. Therefore all four player figures
are placed in one game, playing for the same goal - winning the
cup, sharing the spirit of unity and playing as one team, nation,
continent. They Play as One.
7EuroBasket2015 - CORPORATE IDENTITY PROPOSITION
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Pos. 1
FrancePos. 2
GermanyPos. 4
LatviaPos. 3
Croatia
Personalised logotype Colour systemFor better representation of
the host countries we established the personalized colour system of
logotypes. Each personalised logotype for the host country of the
group phase has its own colour system, based on national
colours.
9EuroBasket2015 - CORPORATE IDENTITY PROPOSITION
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C:40M:0Y:0K:100
C:0M:0Y:0K:50
C:0M:30Y:100K:0
C:0M:100Y:100K:0
C:100M:30Y:0K:0
C:100M:0Y:100K:0
433 C 424 C 137 C 192 C 3005 C 355 C
Process Color CMYKPRIMARY REFERENCE
PMS (Pantone Matching System)
EuroBasket2015
EuroBasket2015 - CORPORATE IDENTITY PROPOSITION 171.
LOGOTYPE
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odziv!SUPER JE! IZBRALI Smo vao agencijo, toda, A bi LAHKO
vseeno videli e kakno reitev?
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in zdaj sledi
delo! vizualizacije berlin
vizualizacije montpellier
vizualizacije lille
vodnik za medije
cgp frenkie
narti dvoran
cgp prironik
kalkulator
testni printi
navodila za branding lille
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90%
- 100
% of
main
figur
e heig
ht
Primary colour background
Landscape graphics Group Phase - basic principle of two colour
backgrounds.The main idea is to divide the primary and secondary
colour background via a main figure group where the main figure
with the same color background is supported by the border figure
colour. With moving the border line (along with the main figures
group and border figure colour) the quantity and emphasis of the
primary or secondary colour can be managed. Basically, the primary
colour background should be dominant.
These are the two possibilities of positioning the figures.
Secondary colour background
SECONDARY ELEMENTS - FORMING LANDSCAPE GRAPHICS
Border figure colourMain figures Main figure cropping
Main figure bottom cropping area
Main figure head cropping area Ideal line
Ideal line
Main figures sizes: 100% 80%90%80%
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Portrait graphics - basic principle of two colour
backgrounds.The main idea is to divide the primary and secondary
colour background via a main figure group (coast-to-coast
principle).
Main figures group application in the case when the main figure
group can not be applied to the coast-to-coast principle (due to
its size).
The main French figure must be melted into the primary colour
background via feather effect. The beginning of the feather line
should be perpendicular to finger-elbow line.The same principle is
applied in the case of hard background border when the background
must be prolonged in finger-elbow line.
SECONDARY ELEMENTS - FORMING PORTRAIT GRAPHICS
Mai
n fig
ure
crop
ping
are
a
Mai
n fig
ure
crop
ping
are
a
Feather effect
Finger-elbow line90
% -
100%
of m
ain
figur
e he
ight
Main Figures
Primary colour background
Secondary colour background
Border figure colour
Feather effect
on blue main figure
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min
2,3 m
min 6 m
Stretch fabric
A section
10 c
m
Screw, Double-sided tape or any other rigid fix
L-profile (white plastic)
Table leg
Wooden-frame (side)
Wooden-frame (front)
A section
A section
Table top
Firm/rigid material 5 - 10 mm
Firm/rigid material 5 - 10 mm
Media tribune table electricity installment
Option A Option B Not an option
PVC skirt dressing, fixed with tape directly to the table
top
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frenkie the fireball
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komunikacijski koncept in orodja
apliciranje dvoran
timeline projekta
briefzaetek prvenstva
branding prironiki
vizualizacije dvoran
skeniranje dvoran 1
izdelava template
websiprodukcija brandinga
maskota
izdelava cgpznana prizoria prvenstva
reb skupin
1. reitevkoncept brandinga2. reitev
avg14 sep14 okt14 nov14 dec14 jan15 feb15 mar15 apr15 maj15
jun15 jul15 avg15 sep15
390 dni dihanja s projektom eurobasket 2015
skeniranje dvoran 2
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projekt v stevilkah
2.097 produkcijskih datotek - branding 310 strani navodil
(prironiki) 238 template datotek +100 produkcijskih datotek -
ostalo 60 variant sponsor strip-a 42 variant logotipa +15 ekipa v
agenciji (5 oblikovalcev) 5 uradnih programov (704 strani)
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237,43 GB
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HVALA ZA POZORNOST
Matja PounStareji kreativni direktorZADRGA
