Marketo - Forms 2.0 and Responsive Landing Page Templates

FORMS 2.0 AND RESPONSIVE LANDING PAGE TEMPLATES

PRESENTED BY HASSAN BAWAB, CEO OF MAGIC LOGIX WWW.MAGICLOGIX.COM

Introduction WWW.MAGICLOGIX.COM

About Magic Logix

Founded 2004

Integrated Marketing Agency

INC 500 List of America’s Fastest Growing Companies

Web Design/Development, Search, Social,

Marketing Automation, Ecommerce

Only agency in US partnered with Marketo,

Drupal and Magento

ML Seal of Quality

The Latest & Greatest WWW.MAGICLOGIX.COM

What’s New in the World of Marketo?

There’s plenty to celebrate!

Forms 2.0

Responsive Landing

Page Templates

Marketo Forms 2.0 WWW.MAGICLOGIX.COM

An Overview

The Forms 2.0 creator was released on January 24, 2015

Great news for Marketers

Forms now twice as effective as previous version

Easier to use – does not require programmer

- Previous versions required JavaScript

and HTML coding to make aesthetic or

functional adjustments

- For those of us who are not code

monkeys, this was always a huge

pain in the a$#. Not anymore!

Marketo Forms 2.0 (Continued) WWW.MAGICLOGIX.COM

Forms 2.0: Adding Building Blocks for Advanced Use

Conditional field display

Display what shows up on a form based on previous answers

Hide unnecessary fields on a page

- This can help with conversion rate

Multiple style themes

Embed Forms on websites

Set locales

Ie., MM/DD/YYYYY -> YYYY/MM/DD

Font selection on forms


Ability to apply custom CSS

Double column form creation in the editor

Add rich text fields to forms

Include Images

Placeholder text

Light boxes

Default follow up pages

Set error languages

Field sets (grouping fields into their own box)

Progressive forms

- Process is simplified

in Forms 2.0

- Add desired fields,

which in turn are

progressively

displayed upon form

completion


Forms 2.0: Delivering on Localization

Conditional field visibility

If country is “USA,” show “state” picklist

If country is “Mexico” show “Mexican States” picklist

If state is “Texas,” show “cities” picklist

To add fields, use advanced option to copy/paste values

Fieldsets with conditional visibility

Way less tedious of a task

Fields shown relevant to user based on known info


Forms 2.0: Additional Features

Customizable forms to help increase rate of response

Create multiple columns, add copy and images

Customizable follow up pages

Allows for targeted content (external URL or landing page)

Send visitor to thank you page based on their location

Error messages specific to country

Once again: localization is key with Forms 2.0

You can also choose language and date fields to match region


Forms 2.0: Social Form FIll

Depending on the network's and user's privacy settings, one or more of these

fields are retrieved:

From Linked In

- First Name

- Last Name

- Title

- Company

From Twitter

- First Name (parsed

from Display Name)

- Last Name (parsed

From Display Name)

- Email

From Facebook

- First Name

- Last Name

- Email

- Date of Birth

- Job Title

- Company


Forms 2.0: Even More Additional Features

Eliminate known users seeing the same content

Choose forms to bypass

Choose between new and existing visitors to your site

Forms 2.0 and Today’s Marketer

Your life just got easier!

Increase in conversions!

More downloads!

Localized content!

Less Coding!

FORMS 2.0 & RESPONSIVE LANDING PAGE TEMPLATES

ADDITIONAL MARKETO FORM2 2.0 RESOURCE:

http://developers.marketo.com/documentation/websites/forms-2-0

https://community.marketo.com/MarketoArticle?id=kA050000000L7y0CAC

Responsive Landing Pages WWW.MAGICLOGIX.COM

The Old Landing Pages Worked Okay. But…

Previously, landing pages were not responsive

This is a huge inconvenience for your

customer

You’re also doing your business a

disservice

With the amount of mobile traffic

now, it’s imperative all pages on your

site, especially landing pages are

responsive

Responsive Pages (Continued) WWW.MAGICLOGIX.COM

Responsive Landing Page Benefits

Higher CTR

Better engagement

Content displayed effortless across all platforms

User friendly

Search engines index responsive design high

Less work for you and your development team

Better for social engagement


ADDITIONAL MARKETO LANDING PAGE RESOURCES:

templates.marketo.com/category/landing-page

www.marketo.com/cheat-sheets/landing-page-optimization


ANY QUESTIONS?
