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Welcome To Our presentation
A Presentation on Marketing Strategy of Banglalink
Overall Telecommunication industry of Bangladesh
Company Overview:
What is Banglalink
Behind Banglalink
Making A Difference
Date of inauguration February 2005 Date of operation February 2005 Total no of Regions 7 Total Customers 12.1 Million Total no. of employee 5000 Manager 12% Executives 11% Engineers 8% Senior Engineers 5% Zonal Sales Manager 4% Zonal Customer Care Manager 12% Others 48% Male 90% Female 10% Website www.banglalinkgsm.com Coverage area 64 District Revenue US$288 million (2008), 49.2%
from 2007 Head Office: Banglalink Tigers’ Den Plot 4,
SW (H) Gulshan Avenue Dhaka – 1212, Bangladesh
Banglalink At A Glance
Vision Mission Core Value
Sales & Marketing
Finance
Corporate Affairs & Strategic Planning
Human Resources
Billing & IT
Functional Department
Market
Needs
Market Summa
ry
Quality
Service
Customer
Service
Market
Growth
Service At Low Price
Market Situation Analysis
Age Range Income Range Package
22-30 4,500-10,000 Desh & Play
30-35 10,000-25,000 Desh & Enterprise,Priyojon
35 & above 25,000 & above Desh & Enterprise,Priyojon
Market Segmentation
Click icon to add picture
Graphical Representation of the Overall Segmentation
44%
31%
17%4% 4%
Over All Segmentation Young People Moddle Income Group Sevice HolderHouse Wives Others
Operators Active Subscribers*
Grameen Phone Ltd. (GP) 40.021
Orascom Telecom Bangladesh Limited (Banglalink)
25.883
Robi Axiata Limited (Robi) 21.039
Airtel Bangladesh Limited (Airtel)
7.051
Pacific Bangladesh Telecom Limited (Citycell)
1.536
Teletalk Bangladesh Ltd. (Teletalk)
1.650
Total 97.180
Market Share & Competitors
Graphical Representation of the Market Share
41%
27%
22%
7% 2%2%
Market Share As On December 31,2013Grameen Phone Banglalink RobiAirtel Teletalk Citycell
Factors Affecting Pricing Strategy:
Pricing Strategy
Estimated Demand
Competitive
Reaction
Cost
Graphical Representation of the People Response About Call Rate
16%
34%16%
24%
6% 4%
Grameen Phone Banglalink RobiAirtel Citycell Teletalk
Print Media (Newspaper, Magazine, etc)
Broad Cast Media (TV Media, FM radios)
Online Media (Internet)
Display Media (Sign Board, Bill Board, etc)
Transit Advertising
Sales Promotion
Public Relation
Promotional Strategy
Strength Weakness
Opportunuty Threat
SWOT
SWOT Analysis
Prepaid Packages
PostPaid Packages
Priyojon Program
Internet Packages
Value Added Services
Products and Services of the Company
Target Customer
Corporate Social Responsibility
Query Time