PowerPoint Presentation
Marketing Strategies to Sell Your Home Fast
No matter how fabulous your home is, you have to let buyers know
it exists to get an offer. Marketing is the key to selling your
home fast and for the most money. Not all marketing efforts and
methods are the same or will work for all types of buyers. You have
to know who is most likely to buy your home and how to reach them.
Here are some marketing strategies to draw attention to your
property:http://www.amysims.com
Standard Marketing MethodsWhen you work with a real estate
agent, your home is listed on the Multiple Listing Service and
given an MLS number where it is seen by all of the agents in the
area and elsewhere. Those listings are found on sites such as
realtor.com, where buyers can look at properties that fit their
perimeters. The property is also usually listed on the website of
the agent youre working with and the website of the company they
are licensed under. Most real estate agents use certain standard
methods of advertising your home. They include the following:
For Sale sign in the front yard of your propertyBrochure or
flyer on your home, which is often left at the property in a tube
or box for buyers to takeNewspaper listings within the local
areahttp://www.amysims.com
In addition, they often host one or more open houses for your
property to generate interest and garner offers. According to
statistics from the National Association of Realtors, 48% of buyers
attend an open house. While this is the standard marketing package
many sellers can expect, there are many other ways to draw
attention to your property.http://www.amysims.com
Unconventional Marketing MethodsSellers who want to stand out
from the other homes for sale will take further action. In some
cases, the sellers agent may promote the property in other ways.
However, the seller must be proactive about selling their own
property to get the results they want.
Host Your Own Open House
While your agent will seek to draw in buyers with an open house,
you can host your own where you invite friends, family, and
neighbors to see your home. They can invite people they know who
are looking for a home and expand your reach. Your neighbors will
be invested in the project because they want some idea of who their
new neighbors will be.http://www.amysims.com
Create a YouTube Video
A video tour is often helpful to introduce a home to buyers, but
you can take the idea a step further and create your own
presentation. It doesnt have to be fancy, but you can show
potential buyers why you loved your home when you bought it. Make
it unique from the photos and tours that your agent posts, and let
buyers really get to know the home and neighborhood. Include
stories about your time in your home to create an emotional
response from buyers.
Create a Facebook Page
While your agent may include a mention of your home on their
page, you can devote an entire page just to the one property. Keep
it updated by adding new photos or mentioning something different
about the area or the house every day or two. Ask your friends to
like your page so their friends can see it. You never know when a
buyer will see it by accident and schedule a tour. For a few
dollars, you can even use paid advertising on Facebook to put your
home in front of a targeted audience. It only costs $7.00 for a
simple ad, which can reap big results.http://www.amysims.com
Dont Forget Pinterest
Pinterest is the perfect place to show off your home because its
a visual social network. Pin photos of your home and select unique
images rather than the standard pictures you expect; perhaps the
reading nook you created out of a corner in the attic or the
built-in cupboard you added to the dining room for additional
storage.
If you live in a small home, show buyers how you made good use
of the limited storage by creating your own. By addressing these
issues in a positive way, you can help buyers see past the
limitations of the property and inspire them on how to make the
space work for them.http://www.amysims.com
One thing to remember when doing your own marketing is to keep
in touch with your agent. They can link to your pages and increase
the number of views your home gets. Your agent will be glad to see
you get involved because it means your home is likely to sell
faster.
Your real estate agent is working to sell multiple homes while
you only have to focus on your own. Dont leave all of the marketing
work up to them when you can find new and creative ways to draw
attention to your property. With a little effort, youll see the
Sold sign on your property and youll be ready to move
on.http://www.amysims.com
Website: http://www.amysims.comAmy
[email protected]
Sources:
http://www.rd.com/home/improvement/13-tips-for-selling-your-home/
http://homebuying.about.com/od/sellingahouse/tp/markethome.htm
https://www.biggerpockets.com/renewsblog/2012/11/11/creative-marketing-tips-for-selling-a-home/
http://www.amysims.com/blog/marketing-strategies-to-sell-your-home-fast
Questions?We are happy to help you!
