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PRESENTATION ON MARKETING AND SELLING
Presented by: Nitish MahajanBupin: 15PBA004
WHAT IS MARKETING? “MARKETING is a process of transferring a
product or service to a buyer at a competitive price in order to satisfy his or her need”
Flow of goods and services from producers to consumers.
How Marketing Done?
MARKETING CONCEPT Production Concept
Product Concept
Selling Concept Marketing Concept
Societal Marketing Concept
WHAT IS SELLING? SELLING is a process of transferring a product
or service to a buyer at a price regardless of his or her need”
Targets on selling the product produced
Sales is a part of MARKETING
MAIN AIM TO EARN PROFITS
DIFFERENCE BETWEEN MARKETING AND SELLING
Marketing starts with the buyer and focuses constantly on buyer’s needs.
Selling starts with the seller and is preoccupied all the time with the seller’s needs
Marketing convert “customer needs” into products. Selling convert ‘products’ into Cash
Marketing as a customer satisfying process Selling as a goods producing process
In marketing ‘Customer satisfaction’ is the primary motive In selling Sales is the primary motive
Marketing is more ‘pull’ than ‘push’ Selling involves ‘push’ strategy
Marketing includes the activities like marketing research, product planning & development, pricing, promotion, distribution, selling etc
Selling is a part of marketing
Marketing starts with before the production of goods and services,
Selling comes after production and ends with the delivery of the product and collection of payment. Marketing find the right products for customers. Selling to find the customers for products. Marketing views the customer as the very purpose
of the business. Selling views the customer as the last link in the
business