Young people

Students/ under 25’s

How to encourage train travel

Introduction

Three sub groups

Commuters (<25)

School kids

University & college students

Considerations

Marketing ideas

Commuters: considerations

Commuters: marketing ideas

Strategy: partnership with employers – encourage their staff

Strategy: comparing to bus/car > TRAIN IS BETTER

Social media

Bill boards

Radio ads

Poster campaign Bus stops

Traffic jam locations

Gas stations

Rather be here?

Or there?

School children: considerations

KIDS PARENTS - More safe for kids- Independence for kids- Quicker for parents (drop-off)

School kids: marketing ideas

At school

Smaller kids: field trip

Leaflets: front for kids, back for parents

Posters

University & college students: considerations

University & college students: marketing ideas

Focus on first year students

Introduction offers (NUS-card)

Discount, corporate with university

Social media

Thank you for listening!

Any questions?