Presented byAli Mehmood

Asad Nauman

Yaseen Mughal

Muhammad Rehan

ProjectFlavoured Bread

Introduction Delicious Bread is the first

company concerning with the manufacturing of the flavored bread.

Delicious Bread is a name that has come to signify quality and freshness in bread products.

Bread Innovation

Our product is unique in sense that it provides with unique flavored in bread first time in Islamabad.

It is also at the same time a product for the health conscious people.

Currently Delicious has three flavors

MangoStrawberrychocolate

“To provide our customers with bread

that actually looks and tastes good.”

   

Our vision is to become Islamabad’s favorite bread

brand and to expand in Rawalpindi.

Our goal is to ensure that important values such as quality, freshness, and service are delivered to our consumers in the 21st Century. 

Current Market Situation

The bread and bakery products market has struggled with numerous challenges over many years.

The sector has suffered from the effects of discounting, keeping value growth at a modest level. 

Only 70% population of Islamabad is using the packed bread in Break fast, so rest of the markets still to be captured.

Here people are willing to use new taste of bread.

Market Segmentation

Effort to increase a company’s precision marketing. We have done the segmentation on the basis of the following variables GeographicDemographicPsychographicBehavioral

Geographic Segmentation

Divide Islamabad in different segments according to areas and markets. E.g F-1o Markaz and Jinnah super.

Demographic Segmentation

Divide people according to Age, Income, Social Class.

Psychographic Segmentation

To analyze the psyche of the people of Islamabad we divide them in social class, life style and personality .

Behavioral Segmentation

Behavioral segmentation divides buyers into groups based on their knowledge, attitude, uses or responses to products. In Islamabad we see the behaviors of people with the help of the questionnaire.

Target Market

After segmenting the market we are targeting the following segments

Income Group

We will be targeting all income groups who should afford easily.It will not discriminate between income groups.

Youth

A huge potential market for this bread it lies with youth. 

Positiong Strategies

Positioning is what the customer believes about your product’s value, features, and benefits.

By benefits

Through positioning we will tell our customer how many benefits they can get from our product.

 

By user Every one who wants to have a

“different taste” may have it. 

By product or service classIt is positioned as a lower cost and healthier

alternative to the ordinary bread, while it provides better taste and healthy

ingredients.

Product Review

Company Name

“Delicious & Co.”

Product Name

IngredientsFlour WaterSaltYeastSugarCooking OilFlavor

Distribution Channels

Our distribution channels in Islamabad are: BakeriesSupper storesDepartmental stores

We mainly focus on the retailers & Bakeries because they are the only source which delivers our product to the final consumer.

We will adopt the following pricing strategy to set the price of our product.

Delicious is using market penetration pricing strategy.

Pricing strategies

Our prices schedule

Product Quantity in pieces

Price in Rs.

Delicious Bread

8 piece Rs. 50

Delicious Bread

14 piece Rs. 90

Broachers and LeafletsDelicious has very attractive and appealing broachers. which Delicious have distributed with the news papers and they have also placed it on the cash counters in different stores. Plus, Delicious is now having a man standing on the entrance of big shopping malls in the city.

Banner & HoardingsDelicious has placed banners on different squares in the city and they have the hoarding placed on the malls and stalls in the exhibitions.