Marketing Plan for XYZ Home

JUNE 2016

TABLE OF CONTENTS1.0 EXECUTIVE SUMMARY2

MARKETING PLAN FOR XYZ HOME

MEHMET METİN EXECUTIVE MBA

”World Quality for Smart Home”

2.0 SITUATION ANALYSIS 2

2.1 Market Summary 3

2.1.1 Market Demographics 4

2.1.2 Market Needs 5

2.1.3 Market Trends 6

2.1.4 Market Growth 6

2.2 SWOT Analysis 7

2.2.1 Strengths 7

2.2.2 Weaknesses 7

2.2.3 Opportunities7

2.2.4 Threats 7

2.3 Competition 8

2.4 Production Offering 8

2.5 Keys to Success 9

2.6 Critical Issues 9

3.0 MARKETING STRATEGY 9

3.1 Mission 9

3.2 Marketing Objectives 10

3.3 Financial Objectives 10

3.4 Target Markets 10

3.5 Positioning 11

3.6 Strategies 11

3.7 Marketing Program 11

3.8 Marketing Reseach 12

4.0 FINANCIALS 12

5.0 CONTROLS 13

5.1 Implementations 13

5.2 Marketing Organization 14

5.3 Contingency Planning 14

APPENDIX 15

BIBLIOGRAPHY 17

1.0 EXECUTIVE SUMMARY

1


XYZ A.S. is leading company in wire and cable industry producing copper telecommunication cable, fiber optic cable, power cable, high voltage power cables, overhead line conductor and enamelled wire. XYZ A.S. established in 19XX and exports their products to more than 130 countries.

XYZ is already the market leader or one of the third company of wire and low voltage power cable business in Turkey, Middle East, Central Asia, the Caucasus and Eastern European countries. XYZ aims to continue its leadership with also terminating its own low voltage power cable with smart home and office productions and other equipment after ABC acquisition.

ABC established in 19XX and it aims at meeting with consumer needs and demands under world standards. ABC products are switch socket series, cable trays and accessories, wine vending boxes, PVC fireproof cables, halogen free cables, polyethylene pipes, steel and insulated cables, signal fixtures and lighting fixtures. It exports their products to more than 60 countries.

ABC’s mission is ”In line with the changing dynamics of country, ABC keeps customer satisfaction in the forefront, technology continuously monitors and provides services for new projects in this direction.” ABC’s mission helps us to understand that XYZ’s acquisition decision with ABC will be great opportunity to gain technology-based improvement for both sides.

2.0 SITUATION ANALYSIS

Growth rate of luxury house selling (selling prices are between 212.300 USD and 865.820 USD) is 8.5% compared to the previous year. Also, payment methods of luxury house buying show us that those customers in this segmentation have high incomes (Figure 1: 42% of payment method is down-payment).

Figure 1 Payment Methods of Buying Houses in Sales (Source: REIDIN-GYODER)

2


According to VALS™ Framework, customers of these houses can be correlated with “Innovator” and “Thinkers”. On the other hand, middle-segment house price (selling prices are between 50.000 USD and 212.300 USD) growth continues and it can be correlated with “Believers” according to VALS™ Framework. For all these segmentation, construction companies must use smart home technologies to differentiate their houses and satisfy their customers’ need.

2.1 Market Summary

According to Figure 2, construction industry continued to expand quicker than the entire Turkish economy until last quarter of 2014. In 2015, chaotic political environment because of uncertainty after general election on June 2015 caused the decreasing of public and private sector expenditures dramatically.

Figure 2: Growth on Turkish Economy and Construction Sector (Source: TÜİK)

In Turkey, private sector construction expenditures are 25 billion USD in the first nine months of 2015. On the other hand, public sector construction expenditures are 15.5 billion in the first nine months of 2015. Turkish GDP growth rate is expected to growth 4.5 percent in 2016. Moreover, private sector investments are expected to increase 8.0 percent in 2016 in Turkey. Moreover, in the World, US construction expenditures are at new record level in November, EU construction expenditures increased 2.1 percent in November of 2015.

According to TÜİK data, 1.165 million houses were sold in 2014, this figure increased 11% to nearly 1.24 million. 46% of total sales in 2015 were new houses. On the other hand, house sales to foreigners increased 20.4 percent in 2015 compared to the previous year. According to Central Bank data, property sales to foreigners including houses reached 4.3 billion USD. Nearly 23.000 houses were sold to foreigners in 2015. Among foreigners, those of Middle Eastern origin bought the most in Turkey (Figure 3).

3


Figure 3: Foreigners’ House Purchasing in Turkey in 2015 (Source: TÜİK)

Target Markets are as follow:

1- New Luxury House and Villa Projects (in short term)2- New Middle-Segment House Projects (in short term)3- Existing Middle Segment Houses (in short term)4- Other Commercial Buildings (in long term)5- Hotels etc. (in long term)

2.1.1 Market Demographics

The profile for the typical XYZ Home customer consists of the following geographic, demographics, and behaviour factors:

Geographic:

There are approximately 60 luxury house projects in İstanbul; seven projects in İzmir and Ankara according to Journal of Mimarlar Marka Projeler, March-April 2016 (see more details on Appendix A). So that main target geographic areas are these cities. For middle-segment house projects, all cities of Turkey have great potential. The number of medium-segment house projects increase in 2016 because of high land cost and construction cost on luxury house projects.

Also, Middle East, Central Asia, the Caucasus and Eastern European countries will be next target geographic area after first three years.

4

COUNTRY TOTALIRAQ 4.228

SAUDI ARABIA 2.704KUWAIT 2.130RUSSIA 2.036

UNITED KINGDOM 1.054GERMANY 869

AZERBAIJAN 815IRAN 744

AFGHANISTAN 656UKRAINE 608SWEDEN 541

KAZAKHSTAN 540NORWAY 453

LIBYA 427UNITED ARAB EMIRATES 332


Demographics & Behaviour Factors:

XYZ Home has no set demographic target, but annual gross earnings of higher educational employees have enough budget, knowledge and environmental concern, and they create intensive market for smart home technologies.

Educational attainmentThe distribution of employees Annual gross earnings

(%) Average (TL)

TOTAL

YEAR 2006 2010 2014 2006 2010 2014

Higher education 22,4% 30,6% 29,44% 30.775 ₺ 40.733 ₺ 61.407 ₺

Figure 4: Annual gross earnings of employees worked and paid for the whole year (12 months) by educational attainment (Source: TÜİK)

2.1.2 Market Needs

XYZ Home plans to supply the customer-centered products to fulfill the following benefits that make easier, safer and smarter:

Convenience: Consumers need the latest technology to home automation-seeking consumers. Several years ago, consumers controlled their systems with a wall control panel. Today, consumers use smartphones and other devices to control lighting and all automations with these mobile devices inside their homes, but also from anywhere in the world.

Efficiency: Consumer also needs energy conversation. For instance, by automating lighting controls, consumers can also save a significant amount of energy. LED lamps drop energy use from 60W per lamp to 6W per lamp.

Another example is about air conditioning. From a remote location, customers can set temperature within their homes. Rather than running their air conditioning at full blast, they can knock down the temperature by a few degrees and trim down their electric bill.

Security: Effective security is crucial both to protect information and to guard against the potential abuse of smart home technologies.

2.1.3 Market Trends

5


Implementation of smart home technologies is not new for luxury villas and homes. But we can describe it as emerging market for middle-segment houses. Moreover, new market trends create opportunities not only for suppliers but also customers. People are now more willing to accept technologies participating and shaping their daily life. Ambient intelligence (AmI) is an emerging discipline that brings intelligence to our everyday environments and makes those environments sensitive to us. The basic idea behind AmI is that by enriching an environment with technology (mainly sensors and devices interconnected through a network), a system can be built to take decisions to benefit the users of that environment based on real-time information gathered and historical data accumulated.

Figure 5: Home Automation Evolution: Past, Present and Future (Source: BSRIA)

2.1.4 Market Growth

The smart home market is expected to grow from 46.97 Billion USD in 2015 to 121.73 Billion USD by 2022, at a CAGR (Compound Annual Growth Rate) of 14.07% between 2016 and 2022. According to BSRIA studies, Turkey is one of the emerging market for smart home technologies. Other countries are follow: China, Netherland, North America, Russia, Spain, Sweden, Germany, France, UK, Italy, Poland, and other European countries.

2.2 SWOT Analysis 6


The following SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing XYZ Home.

2.2.1 Strengths

Strong Financial Resource: In 2015, total of domestic sales and export sales of XYZ Kablo is 1.235.663.519,54 TL. Percentage of export sales is 25 %. Profit for 2015 financial year is 15.107.237,27 TL. There is no information about ABC.

Customer Loyalty: “XYZ Kablo” has strong customer loyalty and good reputation among consumers which helps improving of “XYZ Home” brand.

Strong Technical and Commercial Background: XYZ Kablo is one of the significant manufacturers for energy cable and fiber optic cables. XYZ Kablo has also 55 registered sales points in 22 cities.

International Partnership Experience: XYZ Kablo and XYZ Kablo’s sister companies (some Executive Board members are the same in these companies) has international partnership experience such as GHI, Inc. and DEF, Inc etc.

2.2.2 Weaknesses

Lack of Experience on Smart Home Technologies: This market is new for XYZ Kablo and ABC.

Weak Market Image on Smart Home Technologies: Two companies are passive component side for this market.

2.2.3 Opportunities

Fragmented & nascent market and confused consumers: Fragmented & nascent market causes confused consumer and it will be opportunity. In Turkish market, only Makel is player and its experience is not more than one year.

Environmental Awareness: The universal concept of an energy management driven smart home could include the use of solar, wind/or other renewable energy sources with an intelligent power consumption mechanism for the electric appliances placed inside home. Half of the energy consumption in homes comes from electricity. Smart home answers with energy saving applications.

2.2.4 Threats

Changing on technology and buyer wishes: This market is similar problems with high-tech market. XYZ Home must create early adaptors which are followed by mass consumers.

Possible Security Problems: Consumers always consider that hackers violate privacy and security of the smart homes.

2.3 Competition

7


The major companies in the smart home market that declared in Markets and Markets report are Honeywell International Inc. (U.S.), Legrand (France), Ingersoll-Rand plc. (Ireland), Johnson Controls Inc. (U.S.), Schneider Electric SE (France), Siemens AG (Germany), ABB Ltd. (Switzerland), Acuity Brands, Inc. (U.S.), United Technologies Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), Nest Labs, Inc. (U.S.), and Crestron Electronics, Inc. (U.S.).

Some of these companies have operations in Turkey directly such as ABB (http://new.abb.com/ tr /en ), Legrand (http://www.legrand.com. tr ) and Johnson Controls (http://www.johnsoncontrols.com/global-capabilities/buildings/ turkey ) etc. or through strong distributor channels. Their presences in global market for a long time is also their the most important advantage against XYZ Home.

In domestic market, global players are more active, there are also Turkish manufacturer companies as following: AYPRO, EAE, EMT, Makel, Punica, TEKNOS, VIDEOCOM, VIKO, and Yönnet. The local competitors have not long-term experiences in this market.

2.4 Production Offering

There is no sharp classification on smart home market, but XYZ Home focuses on four common areas of home appliance: Energy Effiency and Management; Health Care; Entertainment; and Security. XYZ home products aims to conform to international KNX standards which are standardized in EN 50090 and ISO/IEC 14543.

The “KNX” was founded by EIBA ( European Installation Bus Association), EHSA (European Home Systems Association), and BCI (BatiBUS Club International) in 1991. KNX, which is networking of electrical installations for home or building automation, is a non-profit-oriented organization governed by Belgian Law.

Moreover, KNX members are manufacturers developing devices for several applications for home and building control based on KNX like lighting control, shutter control, heating, ventilation, air conditioning, energy management, metering, monitoring, alarm/intrusion systems, household appliances, audio/video and lots more. Some KNX manufacturer members are ABB, Agilent, Bosch, Electrolux, Hager, Legrand, Merten, Moeller, Schneider etc.

There are many advantages using KNX based products. The most important reason using KNX products is the conventional solution has many separate installations, segregated functionality, little flexibility. On the other hand, the intelligent solution KNX has one system, one standard, many interconnected functions for maximum flexibility.

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http://www.johnsoncontrols.com/global-capabilities/buildings/turkey

http://www.legrand.com.tr/

http://new.abb.com/tr/en


Figure 6: The Conventional Solution versus the Intelligent Solution by KNX (Source: ABB)

Moreover, Germany declared DIN V 18599 standard in 2011 which allows for comparing building service system approaches (construction, heating, cooling, ventilation, air-conditioning and lighting technologies) under standard conditions. According to standard, existing non-residential, existing residential buildings with more than 4 residential units, planned & new building non-residential or residential constructions can be certified on the basis of measured energy use. In the future, results of this standard will be subject of one of the possible chapter on accession of Turkey to the EU in long-term perspective.

2.5 Keys to Success

XYZ Home aims to be local leader company in three years and then aims to be one of the global player in five-seven years in this market. Fast solution-based 24/7 customer service and pioneer ambient intelligence (AmI) applications in local market in the future can ensure total customer experience.

2.6 Critical Issues

The critical issues of XYZ Home are as follow:

Customer loyalty helps to gain confused consumers in fragmented & nascent market. International partnership experiences help to XYZ Home’s acquisition with ABC and

KNX organization. Lack of experience on smart home technologies will be reason to not respond quickly

to changing on technology and buyer wishes.

3.0 MARKETING STRATEGY

3.1 Mission

XYZ Home’s mission is to create strong ties with its customers and employees. XYZ Home’s mission is that “Being global company for smarter, easier and safer living areas with environmentally-friendly solutions.”

3.2 Marketing Objectives9


XYZ Home focuses to specific and measurable marketing objectives as follow:

Create the corporate culture with internal workshops for all employees from each department to gain a market-focused perspective. Another option is that shifting working areas between departments which have more connection with customers as sales, marketing, public relations etc. and departments which have less connection with customers as production, accounting, human resources etc. for a couple of days to understand each other and, of course, customer needs. Small operation shifts after analysing of employee’s opinions in this experience can add up to significant improvements.

Convince not only employees but also customers to XYZ Home’s mission values as “global brand”, “smarter”, “easier” and “safety” in first three years.

3.3 Financial Objectives

XYZ Home will also add value to company financial statement. Products in smart home market have higher and more profitable sales prices comparing with energy cables, and another advantage is that they have low costs. As a result, gross profit in income statement will increase and company will have strong funds provided from its operations because of relatively low costs.

XYZ Home will invest more research and development (R&D) funds to sustain the technological leadership. Because of R&D and initial marketing activities costs, 15%-20% profitability will be reachable target for XYZ Home in first three years.

3.4 Target Markets

XYZ Home focuses on core regions as Istanbul, Ankara, Izmir and Kayseri firstly and then other cities which its population is more than one million. These are 20 cities and their total population are 52.512.180 according to TÜİK information. But, main target group is educated customers who have medium-level and high-level incomes. Annual gross earnings of higher educational employees have enough budget, knowledge and environmental concern, and they create intensive market for smart home technologies. The percentage of educated employees in Turkey is 29.44% in all employees and their gross earnings are enough to invest to smart home market.

According to VALS™ Framework, customers of these houses can be correlated with “Innovator” and “Thinkers”. On the other hand, middle-segment house price (selling prices are between 50.000 USD and 212.300 USD) growth continues and it can be correlated with “Believers” according to VALS™ Framework. For all these segmentation, construction companies must use smart home technologies to differentiate their houses and satisfy their customers’ need.

3.5 Positioning10


For smart home market which customers need user-friendly, smarter and safer products. XYZ Home-KNX oriented products meet this needs. Unlike Makel as local competitor, XYZ Home will have 24/7 customer services as online, phone, applications on Google Play and App Store, and in-place service. XYZ Home has strong electrical contracting networks and it will be great opportunities in the growing smart home sector.

3.6 Strategies

XYZ Home strategy, tactics and program are defined on graphic below:

3.7 Marketing Program

XYZ Home is comprised of the following approaches:

Product (which is KNX-based products); price (pricing will not be more expensive than global player’s prices but it will be more expensive than local competitors because of XYZ brand position); place (XYZ Kablo and ABC strong distributor chains will be great

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MISSION«Being global company for smarter, easier and safer living areas with environmentally-friendly solutions»

STRATEGYCreating of customer loyalty in growing smart home sector

Marketing Strategy To create customer awareness and brand as «XYZ Home» at the same

time,

Production StrategyTo produce quality products

which is not damaged the XYZ brand

Training StrategyTo train skilled expert for smart

home sector

R&D StrategyTo improve new products and

train skilled professionals who are respected by KNX society

Agree with design office for corporate identity including new logo, product design, product boxes etc.

Agree with public relations and advertising office for advertising on social media, TV, radio, airport, sport centers etc.

Creating the production teams for each segment (standard lighting accessories, KNX based products etc.) from XYZ Kablo and ABC partners.

Agree with design office for corporate identity inclusing new logo, product design, product boxes etc.

Build the demonstration home to use all productions which produced or under developing products to train near Mutluısan facility.

Build “XYZ Home Academy” in Istanbul for local partners in first year and to tailor for global partner after three years.

Build the demonstration home to use all productions which produced or under developing products to train near Mutluısan facility.


opportunity for XYZ Home); promotion (XYZ Home will start with informative advertising campaign in first year such as first scenario that a family is in airport and they begin to discuss about iron on plug-in or not; second scenario that how people reduce their electric bill costs up to 30%-40% etc. )

XYZ Home will consider Product Life Cycle(Figure 7) on its marketing activities ) and service (we give more information about 24/7 service on 3.5 Positioning).

Figure 7: Promotion Through PLC (Source: www.learnmarketing.com)

3.8 Marketing Research

XYZ Home needs environmental awareness survey and market forecast reports, market share reports, market trends report, and customer surveys on regular basis. In first three year, core regions (Istanbul, Ankara and İzmir) will be subject for surveys.

4.0 FINANCIALS

XYZ Home needs more than US$ 1 million in first one and half years as investment. Smart Home is new for Turkish market and there is no data to compare XYZ Home budget or determine break-even point. According to US market analysis, market is expected to grow 14,07%.

Moreover, break-even point will be reached in first three years. Product profitability should be more than 15%-20%.

5.0 CONTROLS

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This section aims to track result of XYZ Home Strategy for a short period (for a month), a mid-term (for a quarter) and finally long-term (for a year) such as performance to the goals and budget expectations; monitor development in the internal and external environments. Controls will be able to give a chance to modify XYZ Home marketing plan as necessary. Reports mentioned below will be prepared with common working of departments:

Weekly/Monthly/Quarterly Sales Report; R&D Report for New Production Development Process; Monthly Customer Expectations Report; Reports from Service Point.

5.1 Implementations

XYZ Home has following marketing plan implementation schedule:

MILESTONESMilestone Start Date End Date Budget Department

Acquisition Process of ABC September 2016 December 2016 Not Declared Board of Directors

Preparing of Marketing Plan January 2017 March 2017 0 $ Marketing

Hire Employees as R&D Manager for Smart Home Technology April 2017 April 2017 0 $ Human Resources

KNX Membership April 2017 April 2017 3.600 $ R&D Department

New Logo Design and Corporate Identify Studies April 2017 April 2017 40.000 $ Marketing

Website April 2017 November 2017 32.700 $ Marketing

Building of XYZ Home Demonstration Center in Istanbul April 2017 December 2017 150.000 $ Marketing + R&D

Hire Employees such as Sales Persons etc. January 2018 January 2018 0 $ Human Resources

Service Place in Istanbul, Ankara, Izmir January 2018 February 2018 120.000 $ Marketing

Advertising on Prime Time on TV, Social Media etc. January 2018 February 2018 550.000 $ Marketing

Sponsorship to Elite Sport Organization and Attend Trade Fair

January 2018 December 2018 120.000 $ Marketing

Totals 1.016.300 $

5.2 Marketing Organization

XYZ Kablo’s Marketing Manager will be responsible for the marketing activities.13


5.3 Contingency Planning

Due to nature of smart home market, there are too many risks such as internally and externally. XYZ Home must be ready for all crises such as network privacy, strong massive cyberattack etc. XYZ Home will organise crises management courses from each department and prepare master plan for each type crises. Unsuccessful implementations during crises period, they damage not only to XYZ Home brand, but also to XYZ Kablo and ABC brands. So that, XYZ Home Crises Desk will meet and issue first press brief within 12 hours in XYZ Home’s website, social media etc. to prevent information pollution. PR Manager will be coordinator of XYZ Home Crises Desk.

APPENDIX A (Source: Journal of Mimarlar Marka Projeler, March-April 2016 )

PROJECT NAME CITY LOWEST PRICE

HIGHEST PRICE LOCATION

1 5.LEVENT ISTANBU 450.000 ₺ 1.650.000 ₺ ALIBEYKOY

14


L

2 ANTASYAISTANBU

L 540.000 ₺ 900.000 ₺ UMRANIYE

3 ANTPLATOISTANBU

L 401.000 ₺ 1.033.000 ₺ HALKALI

4 AVLU KURTKOYISTANBU

L 233.000 ₺ 561.000 ₺ KURTKOY

5 AVRUPARK BAHCEKENTISTANBU

L 204.000 ₺ 534.000 ₺ BAHCEKENT

6 AVRUPA KONUTLARI KALEISTANBU

L 641.000 ₺ 1.824.000 ₺ TOPKAPI

7 AYDOS COUNTRYISTANBU

L 264.550 ₺ 1.200.000 ₺ SANCAKTEPE

8 BAHCEKENT FLORAISTANBU

L 218.000 ₺ 496.000 ₺ BAHCEKENT

9 BALANCE GUNESLIISTANBU

L 436.000 ₺ 1.300.000 ₺ GUNESLI

10 BATI MAHALISTANBU

L 2.492.000 ₺ 3.752.000 ₺BUYUKCEKMECE

11 BATISEHIRISTANBU

L 276.000 ₺ 2.175.000 ₺ BAGCILAR

12 BULVAR ISTANBULISTANBU

L 400.000 ₺ 1.000.000 ₺ AYAZMA

13 CIFTCI TOWERISTANBU

L 5.933.000 ₺ 21.148.000 ₺ BESIKTAS

14 CUKUROVA BALKONISTANBU

L 250.000 ₺ 1.200.000 ₺ KARTAL

15 DAP VADISIISTANBU

L 465.000 ₺ 1.300.000 ₺ KAGITHANE

16 DEKAR ASMALI BAHCELERISTANBU

L 570.000 ₺ 1.021.000 ₺ BAHCESEHIR

17 DEMIR LA VIDAISTANBU

L 375.000 ₺ 1.450.000 ₺BUYUKCEKMECE

18 DKY KARTALISTANBU

L 490.000 ₺ 2.350.000 ₺ KARTAL

19 DUMANKAYA HI-FITISTANBU

L 190.000 ₺ 500.000 ₺ BAHCESEHIR

20 DUMANKAYA MOZAIKISTANBU

L 193.000 ₺ 587.000 ₺ SANCAKTEPE

21 EGE YAKASIISTANBU

L 580.000 ₺ 849.000 ₺ HALKALI

22 ELYSIUM ELIT KOSUYOLUISTANBU

L 985.000 ₺ 5.750.000 ₺ KADIKOY

23 EMAAR SQUAREISTANBU

L 750.000 ₺ 18.000.000 ₺ CAMLICA

24 FLEX OFFICE BAHCESEHIRISTANBU

L 173.000 ₺ 550.000 ₺ BAHCESEHIR

25 FORTIS ISTANBULISTANBU

L 287.000 ₺ 467.000 ₺ BASIN EKSPRESS26 G-YOO INSPIRED BY STARCK ISTANBU 360.000 ₺ 720.000 ₺ GUNESLI

15


L

27 GOL PANORAMA EVLERIISTANBU

L 299.000 ₺ 899.000 ₺ BAHCESEHIR

28 INISTANBUL GALAISTANBU

L 320.000 ₺ 1.800.000 ₺ TOPKAPI

29 ISTANBUL MARINAISTANBU

L 400.000 ₺ 1.350.000 ₺ KARTAL

30 ISTANBUL PRESTIJ PARKISTANBU

L 180.000 ₺ 450.000 ₺ ESENYURT

31 KILIA SILE KONAKLARIISTANBU

L 650.000 ₺ 2.000.000 ₺ SILE

32 KOYISTANBU

L 550.000 ₺ 6.000.000 ₺ ZEKERIYAKOY

33 LARUS LOFTISTANBU

L 735.000 ₺ 2.370.000 ₺ GOKTURK

34 LOFT UPISTANBU

L 715.000 ₺ 121.800 ₺ ATASEHIR

35 LOKUM EVLERISTANBU

L 177.000 ₺ 450.000 ₺ TUZLA

36 MAANAA ETILER 34 ve49ISTANBU

L 347.000 ₺ 563.000 ₺ ETILER

37 MANZARA ADALARISTANBU

L 408.000 ₺ 1.556.000 ₺ KARTAL

38 MASLAK 1453ISTANBU

L 571.000 ₺ 3.164.000 ₺ MASLAK



39 METROPOL ISTANBULISTANBU

L 437.000 ₺ 1.890.000 ₺ ATASEHIR

40 METSAN NEXUSISTANBU

L 340.000 ₺ 2.530.000 ₺ KARTAL

41 MIRAGE REZIDANSISTANBU

L 350.000 ₺ 1.350.000 ₺ GUNESLI

42 MOMENT ISTANBULISTANBU

L 295.000 ₺ 1.440.000 ₺ KARTAL

43 MON REVE EYUPISTANBU

L 619.000 ₺ 2.500.000 ₺ EYUP

44MUHTESEM YENI YUZYIL KONAKLARI

ISTANBUL 500.000 ₺ 1.500.000 ₺ GOZTEPE

45 NEF ATAKOY 22ISTANBU

L 1.272.000 ₺ 4.491.000 ₺ ATAKOY

46 NLOGO ISTANBULISTANBU

L 142.000 ₺ 750.000 ₺ ESENYURT

47 NUROL LIFE ISTANBULISTANBU

L 880.000 ₺ 5.300.000 ₺ SEYRANTEPE

48 NUROL PARK GUNESLIISTANBU

L 412.000 ₺ 1.437.000 ₺ GUNESLI

49 ORYAPARKISTANBU

L 527.000 ₺ 1.550.000 ₺ UMRANIYE50 QUASAR ISTANBUL ISTANBU 585.000 ₺ 2.200.000 ₺ SISLI

16


L

51 SEA PEARLISTANBU

L 1.500.000 ₺ 6.160.000 ₺ ATAKOY

52 SEYRAN SEHIRISTANBU

L 478.000 ₺ 1.300.000 ₺ KAYASEHIR

53 SKYLAND ISTANBULISTANBU

L 545.000 ₺ 3.836.000 ₺ SEYRANTEPE

54 SUR YAPI ILKBAHARISTANBU

L 285.000 ₺ 950.000 ₺ SULTANBEYLI

55 TEMA ISTANBULISTANBU

L 384.000 ₺ 1.192.000 ₺ ATAKENT

56THE ADDRESS RESIDENCE ISTANBUL

ISTANBUL 1.666.000 ₺ 5.415.000 ₺ CAMLICA

57THE HOUSE RESIDENCE BOMONTI

ISTANBUL 560.000 ₺ 3.000.000 ₺ BOMONTI

58 TORUN CENTERISTANBU

L 1.820.000 ₺ 10.587.000 ₺ SISLI

59 VIA/PORT VENEZIAISTANBU

L 617.000 ₺ 1.800.000 ₺GAZIOSMANPASA

60 YENITEPE ISTANBULISTANBU

L 504.000 ₺ 1.629.000 ₺ KADIKOYAVERAG

E 637.109 ₺ 2.597.463 ₺



1 MESA KOZA 66 ANKARA 567.000 ₺ 1.148.000 ₺GAZIOSMANPASA

2 MARINA ANKARA ANKARA 330.000 ₺ 2.193.000 ₺ CANKAYA3 SINPAS ALTINORAN ANKARA 327.000 ₺ 3.500.000 ₺ CANKAYA4 EGE PARLA IZMIR 735.000 ₺ 1.722.000 ₺ KONAK5 KAVUKLAR BORNOVA IZMIR 180.000 ₺ 650.000 ₺ BORNOVA6 SEA HOMES IZMIR 1.000.000 ₺ 1.900.000 ₺ CESME

7SEVILLA KEKLIKTEPE VILLALARI IZMIR 3.000.000 ₺ 3.000.000 ₺ URLA

AVERAGE 877.000 ₺ 2.016.143 ₺

BIBLIOGRAPHY

Websites:

www.turkstat.gov.tr

www.makel.com.tr

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http://www.makel.com.tr/

http://www.turkstat.gov.tr/


www.marketsandmarkets.com

www.gyoder.org.tr

www.bsria.co.uk

www.knx-gebaeudesysteme.de

www.imsad.org

Journal:

Journal of Mimarlar Marka Projeler, Devam Eden Projeler, March-April 2016.Jorunal of EC&M, Six Strategies to Succeed in the Smart Home Market, February 2016.

Article:

Tiago D.P. Mendes, Smart Home Communication Technologies and Applications, Journal of Energies, 2015.

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http://www.imsad.org/

http://www.knx-gebaeudesysteme.de/

http://www.gyoder.org.tr/

http://www.marketsandmarkets.com/