2. Coca-Cola accounts Facebook Global page and Regional pages
for 45 biggest markets (geo targeted for smaller markets) Twitter
Global account which can be geo targeted or local Twitter accounts
Instagram Global account and local accounts Snapchat Global account
and local accounts
3. Czech republic Snapchat Local account Instagram Local
account 1100 followers Facebook Regional page 276K Fans Facebook
6-7 times a week Central and Local Instagram 4 times a week
Snapchat 1-2 times a week (during a campaign) *This is at the
current situation which constantly updated based on new trends,
seasons, local campaigns etc.
4. Snapchat Snapchat in Numbers Over 100M Users 60% female 40%
male North America: 50% Europe: 31% Australia / Oceania: 5% South
America: 5% Other: 9% 13 17 yo: 35% 18 24 yo : 42% 25 34 yo : 16%
35 54 yo : 6% 55 yo -over: 1% Opportunities & Benefits of
Snapchat Snapchat was the top growing social app in 2014 at 57%
growth ahead of both Pinterest and Instagram. Snapchat believe in
the integrity of conversation personal, unguarded, and of the
moment. The fear of missing out (FOMO) is a massive contributing
factor to the increasing amount of Snapchat users who have a daily
return rate of 75% and send 700 million snaps per day. Source:
GlobalWebIndex Oct 2014 Ireland 52% Sweden 46% Belgium 46% Canada
41% UK 40% USA 38% France 28% Saudi Arabia 26% Germany 24% UK 40% ,
teens
5. Snapchat 1st Stage Getting followers We used our current
channels to promote the new account Building curiosity by revealing
secret message 2nd Stage Exclusive content for our followers To
attract more users to follow us we gave them exclusive content
Famous influencer messages 3rd Stage Competition To make our
communication interesting and playful we created competitions just
for Snapchat
6. Results Followers: 2322 Stories views: 14 800 Screenshots
taken: 233 Received videos and pictures: 1171 Media coverage:
http://www.mediaguru.cz/aktuality/coca-cola-spousti-na-
mistrovstvi-v-cr-svuj-snapchat/#.VUcoubuJjcs
http://www.marketingovenoviny.cz/coca-cola-se-predstavuje-na-
snapchatu/
http://mam.ihned.cz/c1-63947380-ceska-coca-cola-nasadila-
snapchat-jako-prvni-v-ramci-evropske-site + 2 in print Influencers
branded content on their Snapchat: Gabriela Heclova 3300 My story
views Johny Machette 2500 My story views Examples of received
content:
7. Snapchat for advertisers Sponsored Updates Ads appear in the
Recent Updates feed in the My Friends section of the app. The ad
vanishes from users feed after 24 hours if they choose not to see
it. Advertisers can promote videos or photos with a unique CPV
model. Sponsored Our Stories Users share snaps based on big events
(e.g.: NBA, Halloween, Festivals, etc.) and brands curate stories
that have been submitted. The end result is a Story told from a
community perspective with lots of different points view. Brands
can use videos or photos and the ads can be geo- targeted
specifically to the event being promoted. Discover Discover is a
content section within the app, which features daily content from
selected digital publishers like Nat Geo, Yahoo! News, Vice, Daily
Mail, etc. In partnership with these publishers and Snapchat,
advertisers can place branded sponsored message within the daily
publisher content. Visitors open Snapchat 22x daily 700 million
snaps sent each day 500 million stories viewed each day