LOYALTY PROGRAM

1. Loyalty Program2. Revamp the Retail

Business3. Loyalty Program

Design4. Benefits of the

Program5. Deals and

Negotiations

Discussion Forums

It is an initiative to reward and incentivize loyal customers that seem to be viable in the future

A loyalty card is similar to a credit card that identifies the card holder as the member in a loyalty program

By using this card, the buyer can either avail a discount on the current purchase or an allotment of points. For instance, 2 points for purchase of PKR 100. 2 points= PKR 1. Points will be redeemable and cash back system can be availed

Customers spend on multiple brands and receive rewards in exchange

Loyalty Program

Be a brand. Let customers acknowledge your brand and not take your product for usage purpose only. Online business is required

Write-ups about your products. Currently, people like to be informative about their products. Give them the opportunity to understand you better

Online delivery system is highly preferred. Don’t let location be a barrier in achieving your goal

Start executing good promotions like events or follow up with social media marketing. ATL(Above the line) and BTL (Below the line) activities need to be effective so as to achieve productivity.

People in Pakistan like to be associated with something that has got association with international brands

Revamp the Retail Business

A loyalty program is meant to have the following components;Merchant (the one who is rendering a loyalty program)Customer (the end user or beneficiary of the loyalty

program)Loyalty Management System (the system that will manage

the loyalty points issuance and consumption, etc.)Financial System (the supportive financial system that

manages the payment mechanisms together and co-ordinates payment made by the customer to the merchant by crediting the loyalty management system).

Loyalty Program Design

Retain existing customers Increased Customer Life Value Build personal relationships Create Brand awareness An opportunity to differentiate your business Get customer insight into comprehensive reports Know your best customers Engage repeat sales with targeted marketing and Promotions Social Media awareness and affiliation with our apps Enhancement in sales, brand campaigning and maximum

involvement Boost your reputation It makes your customers more happy An opportunity to provide In-store or Digital rewards

Benefits of the Program

LOYALTY PROGRAMS

OFFERS OR SERVICES

PERSONAL DATA PROTECTION

WORD OF MOUTH

MARKETING

REFERRAL SCHEMES

PRODUCT UPDATES

CUSTOMIZED SERVICES

CUSTOMER PREFERENCES

EXCELLENT

OVERALL SHOPPING EXPERIEN

CE

We will provide you an online website and some others tools to help you boost your sales and market value. The top 5 retailers to join us will have to pay 0% commission for the initial 6 months

If you want to join us, then it is suggested to have a meeting for forthcoming procedures

Our preparation is complete in terms of hiring the right people and system management. A team of 15 people is there to manage the loyalty program and merely it is just we need your co-operation

We’ll have a software installed in your computers where there would be an integrated system. All the transactions done through loyalty cards will be automatically updated into our system. Live statistics will be displayed, and subsequently reports will be generated for information purpose

Deals and Negotiations

We make sure that you get the most out of this, for this concern we are also ready to facilitate/entertain retailers who already have loyalty programs

Our goal is to create an integrated system where customers can spend on multiple brands and they don’t have to worry about carrying multiple loyalty cards

This PowerPoint presentation is just the beginning of the process. Other details about program launch/ implementation will be shared when we receive a formal agreement of interest

THANK YOU