DOG LAND

Dog land is a place where dogs enjoy

exceptional facilities, premium

services, get pampered.

What is DOG LAND

WHY WE CHOOSE DOG ?

Josh Billings-A dog is the only

thing on earth that loves you more than he loves

himself.Forbes.com. (2016). {{meta.title}}. [online] Available at:

http://www.forbes.com/quotes/5695/ [Accessed 3 Dec. 2016].

M.K. Clinton - The world would be a nicer place if everyone had the ability to love as unconditionally as a dog.

Clinton, M., Clinton, M., Clinton, M., Clinton, M. and Clinton, M. (2016). Barking from the Bayou. [online] Mkclinton.com. Available at: http://www.mkclinton.com/ [Accessed 3 Dec. 2016].

Woodrow Wilson - If a dog will not come to you after having looked you in the face, you should go home and examine your conscience.America Comes Alive. (2016). The Pets of Woodrow Wilson (1856-1924) - America Comes Alive. [online] Available at: http://americacomesalive.com/2012/08/15/the-pets-of-woodrow-wilson-1856-1924/ [Accessed 3 Dec. 2016].

VALUE PROPOSITION.

DOG LAND

Dog Hotel service

Dog park (indoor and outdoor )

Dog training Dog

wash/grooming service

Dog veterinary

SERVICE CHAIN

DOG HOTEL SERVICE

Our comfortable lodging and safe environment would serve your dog while you're away. We guarantee around-the-clock care for your dog with our pet-loving staff.

Featured service. Air exchanges occur every 7 minutes

meaning fresh outdoor air is always at hand.A sound system plays calming music

designed specifically for dogs 24 hours a day.Each suite includes a luxurious bed and

fleece blankets recommended for dogs. Every dog using the hotel service gets a late

evening bathroom break before bed. What makes our hotel different from other boarding facilities is the 24 hour supervision and care.

DOG VETERINARY

Why to use the veterinary ?

If your dog is a puppy and is not gaining weight.

If your dog is sluggish , or your dog is losing or gaining weight.

If your dog seems to be having some discomfort.

You notice a change in his behavior. You notice a change in your dog’s

general health. For example, your dog’s eyes have lost their brightness or your dog coat has lost its luster.

The dog park is a park for dogs to exercise and play off-leash in a

controlled environment under the supervision of their owners. 

OUTDOOR PARK.

Indoor play ground.

D-W 12This machine is designed mostly for Big hairy dogs that requires thorough washing.

The machine has installed Micro bubble burst that gives buoyancy of water to make every hair of pets open, then directly acting on the surface of skin via ultrasonic bubbles.

One of the most important things you can do to maintain your dog's health is to make sure he or she stays well groomed. (Barknbubblesdogwash.com, 2016)

The D-W10• This machine is designed mostly for

small dogs, it comes with Ultrasonic generator that facilitate supply of adequate shampoo.

• Ultra-micro molecular bubbles will turn water to milk bath in milk white, thoroughly cleaning the skin and hair

DOG GROOMING

o Full wash & dry,o nail clip, o ear clean & pluck, o breed standard hair cut and

conditioning spray.

WHY TRAIN YOUR DOG ? Training dog stimulates pleasure

center of dog's brain. It makes your dog want to

repeat positive behaviors. It helps your dog to read your

body language. It helps your dog feels more

confident at home and in public. Your dog becomes more happier,

less anxious and more social.

TARGET MARKET B2C

We target people who truly look out for their dog's best interests, o Age 20-60 years old, o male or female who owns a dog. o More specifically those that treats

them like family. o The target has an income of

35,000eur +/year and is a working professional.

This is a very exciting business as we have seen a huge increase in spending on pets and pet products in Ireland, amounting to approximately €250 million annually (Independent.ie, 2016).

ORGANIZATION STRUCTURE.

General Manager

IT/Ads & Promotio

n.

Dog trainer

veterinary doctors

Team of sales

peopleFinance

Legal

HRMDog beautician

Hotel Manager

MARKETING PLAN (ONLINE AND OFFLINE STRATEGIES ) :

Online Marketing Strategy:• Facebook,• Google+,• company’s website,

MAGAZINE AND PRESS

Show Dogs Ireland. (2016). Home. [online] Available at: http://showdogsireland.com/ [Accessed 5 Dec. 2016].

(Irishcaninepress.com, 2016)

BANNERS IS SHOPPING CENTERS

PRICE.Dog hotel service.

o Single room for puppies : $19 per night

o Standard single : $22o Standard suites : $35 per nighto Presidential suites : $45 per

night.

Additional dogs : $10 each (in the same suite)

Hotel guests receive discounts on Training service and they receive bathing services during their stays.

Training servicePuppy training : $120USD

o 6-week class : Basic mannerso Socialization with people & other

dogso Loose-leash walking

Intermediate training : $120USD

• 6-week class includes:• Review learned behaviors• Practice behaviors with added

distractions.• Learn heel, wait, go to bed &

more.• Gain reliability.

Trick training : $150USD• 6-week class• Advanced cues like crawl, take a

bow, high five & roll over• Encourages effective

communication between pets & pet parents

veterinary. Initial Consultation and Clinical Examination: €35.00 (reduced fees will apply for subsequent visits for the same problem).

• Annual booster vaccination for your Dog: €35.00

• Canine Cough/Bronchitis Vaccination: €30.00

• Puppy Vaccination Course: €70.00 (€35.00 for each of two visits)

PRICE FOR GROOMING

Manicure/ Pedicure €4.30

Bath & Brush From €35Includes nails & ears. **All prices depend on condition of dogs coat, temperament and size**

Puppies First Bath (12Wks - 6 Months) From €35Includes bath, dry, brush out, all hygiene points, fringe and feet tidy. Includes nails & ears. **All prices depend on condition of dogs coat, temperament and size**

TARGET STRUCTURE.Hotel service.Daily sales target 90 90*5days = 450 sales per week.

450*$19 = $8550USD per week ( base on min amount required to use the service )$8550*52weeks = $444,600 yearly

Training service.50dogs*5days = 250sales per week250*$120 = $30,000 USD per week ( base on min amount required to use the service )$30,000*52 = $1,560,000 yearly

Grooming service.20*5days = 100 per week100*$35= $3500 ( base on min amount required to use the service )$3500*52 = $182,000

We expect sales growth will be slow to moderate, and that cash flows will be steady with annual sales projected to $2,186,600.

We plan to employ sale team of 30-40 to work on residential areas.

REFERENCES1. The Irish Kennel Club. (2016). Home | The Irish Kennel Club. [online] Available at: http://www.ikc.ie/

[Accessed 5 Dec. 2016].2. Show Dogs Ireland. (2016). Home. [online] Available at: http://showdogsireland.com/ [Accessed 5 Dec.

2016].3. Irishcaninepress.com. (2016). Irish Canine Press. [online] Available at: http://www.irishcaninepress.com/

[Accessed 5 Dec. 2016].4. Number of dogs in the European Union in 2014, c. (2016). Dog population in the EU 2014, by country |

Statistics. [online] Statista. Available at: https://www.statista.com/statistics/414956/dog-population-european-union-eu-by-country/ [Accessed 4 Dec. 2016].

5. Euromonitor.com. (2016). Pet Care in Ireland. [online] Available at: http://www.euromonitor.com/pet-care-in-ireland/report [Accessed 4 Dec. 2016].

6. America Comes Alive. (2016). The Pets of Woodrow Wilson (1856-1924) - America Comes Alive. [online] Available at: http://americacomesalive.com/2012/08/15/the-pets-of-woodrow-wilson-1856-1924/ [Accessed 3 Dec. 2016].

7. Thedogtrainingcompany.org.uk. (2016). The Dog Training Company | Faversham | Sittingbourne » Private Tuition. [online] Available at: http://thedogtrainingcompany.org.uk/courses/private-tuition/ [Accessed 5 Dec. 2016].

8. Independent.ie. (2016). Ireland's largest pet ownership study: here's all the facts you need to know - Independent.ie. [online] Available at: http://www.independent.ie/life/family/irelands-largest-pet-ownership-study-heres-all-the-facts-you-need-to-know-34505427.html [Accessed 5 Dec. 2016].