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DIGITIZING PHYSICIAN INTERACTIONSHow Marketing Automation helps the Pharmaceutical industry create
more engaging and fruitful digital relationships
@SitaSpeaks
ENGAGING PHYSICIANS IS FAIRLY COMPLEX
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MANY PHARMA COMPANIES DON’T HAVE A STRATEGY IN PLACE TO INTERACT WITH PHYSICIANS
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DELIVERING BEYOND THE PILL
Pharmaceutical companies can
add tremendous value for
physicians by providing high
quality information in user friendly
way, thereby demonstrating their
leadership
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OUR CLIENT, AN AMERICAN GLOBAL PHARMA GIANT WANTED TO USE TECHNOLOGY TO BUILD DEEPER COLLABORATIONS WITH
PHYSICIANS WITH A FOCUS ON PATIENTS’ NEEDS
@SitaSpeaks
Workshop by Asian Society of Continuing
Medical Education
THE EVENT
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Workshop by Asian Society of Continuing
Medical Education
BRAND OBJECTIVETo effectively engage the
event attendees (Physicians) with ‘Know Pain’ dental
program
THE EVENT
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Workshop by Asian Society of Continuing
Medical Education
BRAND OBJECTIVETo effectively engage the
event attendees (Physicians) with ‘Know Pain’ dental
program NETCORE IDEA
To combine traditional channels with digital and adopt a multi-channel marketing strategy for
information dissemination
THE EVENT
@SitaSpeaks
BROCHURES
SPEAKER PRESENTATION
LED SCREENS
DISPLAY BANNER
USING THE POWER OF MISSED CALL
SMS
EMAIL OBD
WEBFORM
INTEGRATING 4 CHANNELS TO SHARE THE RESOURCE
PHYSICIAN
THE CAMPAIGN@SitaSpeaks
THE AUTOMATION WORKFLOW
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Missed Call given @SitaSpeaks
Thank you for your interest. You can download Know Dental Pain module now at <url>
Thank You SMS with landing page link to download
Missed Call given @SitaSpeaks
Check if form filled
Thank You SMS with landing page link to download
Missed Call given @SitaSpeaks
Check if form filled
Thank You SMS with landing page link to download
Send SMS with Linkto download PDF
Yes
Don’t miss the chance to be a part of the Global kNOw Pain initiative and download the interactive kNOw DENTAL PAIN module pdf at <url>
Missed Call given @SitaSpeaks
Check if form filled
Thank You SMS with landing page link to download
Send SMS with Linkto download PDF
Send email with Linkto download PDF
Yes
Missed Call given @SitaSpeaks
Check if form filled
Thank You SMS with landing page link to download
Send SMS with Linkto download PDF
Check if Link clicked
Send email with Linkto download PDF
Yes
Missed Call given @SitaSpeaks
Check if form filled
END
Thank You SMS with landing page link to download
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Feedback Email
Send email with Linkto download PDF
Yes
Yes
Missed Call given @SitaSpeaks
Check if form filled
END
Thank You SMS with landing page link to download
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes
Yes No
Missed Call given
END
@SitaSpeaks
Check if form filled
END
Thank You SMS with landing page link to download
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes
Yes No
Missed Call given
END
@SitaSpeaks
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Reminder SMS 1
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes No
Yes No
Missed Call given
END
Don’t miss your chance to download the interactive Know Dental Pain pdf and module at <url>
@SitaSpeaks
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Reminder SMS 1
Check if form filled
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes No
Yes No
Missed Call given
END
@SitaSpeaks
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Reminder SMS 1
Check if form filled
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes No
Yes No
Missed Call given
END
Yes
@SitaSpeaks
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Reminder SMS 1
Check if form filled
10 days
Reminder SMS 2
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes No
No
Yes No
Missed Call given
END
Yes
Pending! Download the interactive Know Dental Pain pdf and module at <url>
@SitaSpeaks
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Reminder SMS 1
Check if form filled
10 days
Reminder SMS 2
Check if form filled
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes No
No
Yes No
Missed Call given
END
Yes
@SitaSpeaks
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Reminder SMS 1
Check if form filled
10 days
Reminder SMS 2
Check if form filled
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes No
No
Yes No
Missed Call given
END
Yes
Yes
@SitaSpeaks
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Reminder SMS 1
Check if form filled
10 days
Reminder SMS 2
Check if form filled
10 days
Reminder SMS 3
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes No
No
No
Yes No
Missed Call given
END
Yes
Yes
Last chance! Be a part of the Global Know Pain initiative and download the module at <url>
END
@SitaSpeaks
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Reminder SMS 1
Check if form filled
10 days
Reminder SMS 2
Check if form filled
10 days
Reminder SMS 3
Send SMS with Linkto download PDF
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Send email with Linkto download PDF
Yes No
No
No
Yes No
Missed Call given
END
Yes
Yes
END
HIGHLIGHTS OF THE CAMPAIGN
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Check if form filled
10 days
END
Thank You SMS with landing page link to download
Check if form filled
10 days
Check if form filled
10 days
Send SMS with Linkto download PDF
Check if Link clicked
10 days
10 days
Feedback Email
Send email with Linkto download PDF
Yes No
No
No
Yes No
Missed Call given
END
Yes
Yes
END
Reminder SMS 1
Reminder SMS 2
Reminder SMS 3
MULTICHANNEL RETARGETING TO INCREASE CONVERSIONSRetargeting at the right frequency to influence response and also create brand recall
Reminder Email
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Reminder SMS 3
Reminder SMS 2
Reminder SMS 1
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Check if form filled
10 days
Check if form filled
10 days
Check if Link clicked
10 days
Reminder Email
10 days
Feedback Email
Yes No
No
No
Yes No
Missed Call given
END
Yes
Yes
END
Viw the CONVENIENCE THAT SHAPES USER EXPERIENCEPhysicians can download and view the resource in the channel of their choice
Send SMS with Linkto download PDF
Send email with Linkto download PDF
@SitaSpeaks
Reminder Email
Send email with Linkto download PDF
Send SMS with Linkto download PDF
Reminder SMS 3
Reminder SMS 2
Reminder SMS 1
Check if form filled
10 days
END
Thank You SMS with landing page link to download
Check if form filled
10 days
Check if form filled
10 days
Check if Link clicked
10 days
10 days
Yes No
No
No
Yes No
Missed Call given
END
Yes
Yes
END
BUILDING LASTING RELATIOINSHIPSEncouraging feedback and keeping doors open for future interactions
Feedback Email
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HOW THE CAMPAIGN PERFORMED
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2261
1572
1147
436
NUMBER OF MISSED CALLS
FORM CLICKS LEADING OT LANDING PAGE
2261
THANK YOU SMS WITH LINK TO FILL FORM
NUMBER OF FORM FILLS
NUMBER OF RESOURCE DOWNLOADS
70%
73%
38%
CON
VERSION
%
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SURPRISE RESULT
The automation planned only for the 3 day event received immense response. Physicians not just
actively interacted with the brand
but also did word-of-mouth marketing by passing on the missed call number to colleagues.
X4Leads generated from the automation
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Email32%
Mobile68%+34%
Retargeting helps conversion lift
Preferred channel for resource viewing was mobile
Feedback email received good
response
OPEN RATE
41%
KEY HIGHLIGHTS
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NO MATTER THE INDUSTRY, MARKETING AUTOMATION CAN HELP ACHIEVE BUSINESS GOALS
To build your success story, reach us at [email protected]
@SitaSpeaks
