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Marketing Automation Ground Zero:
Building Email Lists with Lead Magnets
• Webinar duration: 55 min. + Q&A• Webinar recording will be sent to you via
email• Message us any time via chat
Quick information about the webinar
@feldmancreative@GetResponse#GRAutomationHub
Get You Tweet On!
THE LEAD MACHINE PLAN• The problem we’re trying to solve
and why lead magnets are a solution
• Techniques to plan lead magnets with pulling power
• 5 principles for creating a great lead magnet
• Different types of lead magnets
• 17 ways to promote your lead magnet
• How I can help you with your lead magnet(s)
• Questions
What do MOST PEOPLE
do at your website?
Do they
BUY STUFF?
They tend to
LEAVE
And they seldom
COMEBACK
Who are
YOU?
How can we
HELP?
You help yourself when youhelp your prospects
solve a problem
Offer a
LEAD MAGNET
This is not a LEAD MAGNET
This is a LEAD MAGNET
PULLINGPOWER?
How do you know what will have
KEYWORD RESEARCH
SOCIAL SHARES
ANALYTICS
ASK
BOOKS & COURSESThe contents of
REVIEWS
Principles for CREATING
a lead magnet
BeSPECIFIC1
2345
BeSPECIFIC
Deliver a desiredRESULT
12345
BeSPECIFIC
Deliver a desiredRESULT
Provide instantGRATIFICATION
12345
BeSPECIFIC
Deliver a desiredRESULT
Provide instantGRATIFICATION
Be the AUTHORITY
12345
BeSPECIFIC
Deliver a desiredRESULT
Provide instantGRATIFICATION
Be the AUTHORITY
Make it worthMONEY
12345
Types of
HIGHCONVERTING
lead magnets
eBooks
Videos
Research reports
Tips
Checklists
Templates
Assessments
Tools
Mini-courses
Webinars
Memberships
Contests
Product-based offers
Want more ideas?I have a freebie for you
Stick around
Ways to
PROMOTE YOUR LEAD MAGNETS
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON YOUR WEBSITE
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON YOUR WEBSITE
homepage
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON YOUR WEBSITE
homepage
resourcepage
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON YOUR WEBSITE
resourcepage
blog
homepage
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON CONTENT HUBS
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON CONTENT HUBS
Slideshare
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON CONTENT HUBS
Slideshare
YouTube
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON CONTENT HUBS
Slideshare
YouTubeContenthubs
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updates
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
ads
4Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
ads
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
ads
LinkedIn profile
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
ads
LinkedIn profile
Livestreams
45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
cover photo
updateshashtag
ads
LinkedIn profile
Livestreams
45
Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
45
Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
webinars
Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
webinars
tradeshows
45
Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
webinars
tradeshows
speaking engagements
EXAMPLESLEAD MAGNETS BY FELDMAN CREATIVE
PACKAGINGLEAD MAGNETS
CONTENT UPGRADEEXAMPLE
EFFECTIVE IDEAS FOR GROWING YOUR EMAIL LIST
Get more tips on creating lead magnets here.
21. Audio book/chapter
22. Template
23. Swipe file
24. Slide presentation
25. PDF of article/post
26. Spreadsheet
27. Transcript
28. Book preview/chapter
29. Workbook/worksheet
30. Calendar
1. eBook
2. Assessment
3. Case study
4. Cheat sheet
5. Checklist
6. Course
7. Guide
8. Infographic
9. Tool
10. Webinar
11. Video
12. Research report
13. Resource list
14. Survey
15. Quiz
16. Calculator
17. Mind map
18. Process flow diagram
19. Script
20. Event recording
31. Members-only resource
32. White paper
33. Software
34. App
35. Newsletter subscription
36. Library
37. “Recipes”
38. Event ticket
39. Certification program
40. Sample
41. Catalog
42. Discount/coupon
43. Swag/branded gift
44. Comparison chart
45. Software demo
46. Free trial
47. Free quote
48. Loyalty programs
49. Needs analysis call
50. Coaching session
http://feldmancreative.com/50LMs
Using Lead Magnetsin Marketing Automation Workflows
12
3
ConditionsActions
Filters
feldmancreative.com/leadme
THANK YOU