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Marke&ng Automa&on By: Motaz Hajaj, CEO
AGENDA
About Me About Chess Tag
Is Social Media Enough
Marketing Technologies
Marketing Automation
Education: • BS in Computer Engineering from University of
Missouri-Rolla • MS in Engineering Management & Leadership
from Santa Clara University Industry Experience: • IT Technical Services Officer- The National
Commercial Bank- AlahiNCB • Business Development Manager- Noca, Inc • Business Development Consultant- KoolWallet • Associate Campaign Specialist- Responsys • Business Analyst- The National Commercial Bank-
AlahiNCB
About the CEO/Co-Founder
Motaz Hajaj
Chess Tag is based in Jeddah with a presence in Riyadh and Dubai Why the chess icon? When you play chess, you have to think many steps ahead and be quick to change your plan when the game changes Why the Knight? The Knight comes out of nowhere to defeat the opponent. That is our objective
About the Company
Our Clients
First thing comes to mind when we say Digital Marketing is…………………
Is Social Media Marke&ng enough nowadays?
Will Crea&ng the profiles solve all problems?
Not Really……
Digital Marke&ng Technologies Email Marketing
CRM
Social
Landing Pages
SEO
PPC/CPM
Analytics
Email Marketing
Personalized newsle9ers that bring your audience something of value • Tips • News • Link • PromoGon
If you’re not bringing value to your audience, you’re just sending SPAM!
CRM
Customer RelaGonship Management-‐ nurturing leads from introducGon to sale (and beyond) using data and an automated process Allows you to get customer acquisiGon down to a science. See where they’re losing interest and where you need to step up your game
Image credit: helpcenter.infusionsoS.com
Social
Managing social media profiles and content while conGnuously listening and monitoring • Portray the brand image • Publish quality content that creates a desired reacGon • Engage with your audience • Plan campaigns designed to meet specific goals-‐ fans, users, data, sales
Landing Pages
• The first page a visitor sees on your website when using a link • Has a specific objecGve, usually to collect informaGon in return for a “free”
ebook, trial, White Paper, or to lead you to make a purchase • Use it to add contacts to your CRM
SEO
• AdjusGng a website so that the site shows up in search results • Know what messages you are sending to the search engine’s crawlers • Organic search results are 8.5 more likely to be clicked than paid
PPC/CPM
• Pay Per Click-‐ the Ads you see on top of organic search results • CPM= Cost per thousand impressions (Roman Numeral M = 1000) • 1.5 Gmes the conversion rate of organic ads • If money is spent on ads, be sure the perfect landing page is waiGng to
convert
Analytics
• Data is nothing without a way to interpret it • Social media can only take you so far if you’re not adjusGng to be9er meet
viewers’ needs and expectaGons • Use analyGcs to opGmize your digital markeGng acGviGes and make perfect
decisions for your markeGng acGviGes
All of these technologies together:
MARKETINGAUTOMATION
Marke&ng Automa&on Definition:
Technology that allows marketing efforts to be streamlined, automated and measured over multiple channels
In Practice: • Form a relationship with your potential buyer. • Do this by giving them content they can use. • Establish yourself as the authority and nurture them to a sale
Marke&ng Automa&on Example:
• You see an ad on Instagram for 50% off a laptop
• You click the ad • You make the purchase • Receive a thank you email & a receipt • Few days later, you receive a feedback email • If you don’t purchase in 3 months, you receive an offer via SMS or Social Media or Email or Display Ad
Lead Nurturing works best when you have attractive CONTENT
Marke&ng Automa&on Why we need it:
Without software to pull in data from all channels, process would be messy and unmanageable
Tasks and workflows can be created from a template instead of by hand
Workflows can take into account details of each lead to customize their next steps toward conversion
You can manage email, landing pages, social, contacts, tasks, calendar, and countless other integrations from one interface
Create and deliver a customized experience dependent on a lead’s status Active / Not Active / 1 month no Purchase / 6 months no purchase
B2B
Marketing automation began as a tool to help B2B businesses:
• Generate and qualify leads • Better manage sales cycles • Allow for reporting and optimizing
of the sales process
B2B
There are tools and SaaS options for every type of business
B2B
B2C
Now that the price of entry has become more affordable, B2Cs can use automated marketing to focus on:
• Brand building • Loyalty programs • Building detailed customer segments • Reputation management • In-store capture
Ex: Demo/Purchase
Ex: Sell a Product
THANK YOU!
THANK YOU!
