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manuela-muroni
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App Marketing So is this strategy worth trying? DEFINITELY!
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App Marketing
+App must-have customers
Must-have App
Analyze competitors
App Price
Finding the right balance between what it costs to produce and maintain the app, and how much users are willing to pay for it.
There are more than a million apps in the Google Play store or in the Apple store.
Understand how other applications are performing in the App store
+Good Description
Write a complete and good description makes your app stand out and helps potential customers decide to hit the download button
• Uses adjectives such as ‘awesome’, ‘fast-paced’ and ‘addictive’
• Be honest about your app
• Include positive quotes from user and press reviews
+Press Release and Review
Press Release ReviewReview sites and other relevant blogs and online communities
Announce the launch of your app with a press release
the more favorable reviews receives, the higher the conversion rate
Announce the launch of your app with a press release
+Free Version
Offer a "lite" or "free" version of your app
Offer your free app for the day in some Website
More than 80% of traffic in the Apple App Store is directed to free apps
• increase in your apps ranking• thousands of people who search these sites
looking for apps that were once paid but now free. (FreeAppAlert)
+Online Presence
YouTubeLinkedin
Having an online presence for your app lets you do some promotion the way you want, and helps you get a following
+Online Presence
Content needs to be promoted across all channels
Share link, video, photo.
Create a video to demonstrate the benefits that your app offers the user
Ask question to your fans
Create a website place where show your app
+Contests
Integrate contest on all social platforms
Award a prize to fans who share
Photo or video contest
Are a Great Tool for Building Your Fan Base
contest includes a voting component
+SEO and ASO
Write a complete and good description makes your app stand out and helps potential customers decide to hit the download button
• Identify strong keywords
• Create high quality images
• Create screen shots
+SEO and ASO
• App Title• App Description• App Icon
• App Screenshot
Analysis of competitor
Develop Keyword strategy
Optimize Website Content
Build Link popularity
Social Media Integration
Conversation Optimization
Monitor & Update
+App to the top
time straight before launching your app is the most critical for your success
People love to find the latest tools
• Incentivized download • Create high quality
images • Create screen shots
+ Advertise Your App
free classified
link exchange programs
paid ads in the various social networks
App-related Websites
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Thank you
Manuela Muroni