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MARKEAZEE MARKETING POLICY PATTERN
FOLLOWING ARE THE OPTIONS FOR MARKETING / LAUNCHING OF YOUR
PRODUCTS. PLEASE SELECT THE REQUIRED OPTION.
• ETHICAL SALES PROMOTION THROUGH DRs./VAIDS /HAKIMS BY PRESCRIPTION.
• OTC SALES THROUGH ADVERTISMENT.
• OTC SALES THROUGH FIELD STAFF.
• SALES THROUGH FRANCHISEE NET WORK.
ETHICAL SALES.
• BY APPOINTING CHANNEL PARTNERS AND FIELD STAFF.
• SALES PROMOTION THROUGH DRS./VAIDS PRESCRIPTION.
• AREA WISE FIELD STAFF AND CHANNEL PARTNERS WILL BE APPOINTED AND MANAGED.
• SCHEMES / SAMPLES FOR DRS. REQUIRED.
ETHICAL SALES.
• BENEFITS:-
• SLOW BUT ECONOMICAL BRAND PROMOTION.
• PRECAUTIONS:-
• FUNDS REQUIRED FOR PHYSICIAN SAMPLES DISTRIBUTION AND FIELD STAFF MANAGEMENT.
• PRODUCT RANGE / VARIETY IS MAINLY CONSIDERED FOR ETHICAL SALES PROMOTION.
OTC SALES.
• OPTION 1:- THROUGH ADVERTISMENT IN :-
- PRINT MEDIA.
- ELCTRONIC MEDIA.
- HOARDINGS IN METRO,BUSES,CABS,STREETS.
FIELD STAFF AND CHANNEL PARTNERS ARE APPOINTED AND MANAGED.
PRODUCT RANGE / VARIETY IS ALSO CONSIDERED FOR OTC SALES PROMOTION.
OTC SALES (THROUGH) (ADVERTISMENT).
• BENEFITS:-
• FAST AND EFFECTIVE CONSUMER AWARENESS.
• BRAND BUILDING AT HIGHER LEVEL.
• FASTER SALES AND BUSINESS DEVELOPMENT.
• SALES MONITERED BY COMPANY.
OTC SALES (THROUGH) (ADVERTISMENT).
• PRECAUTIONS:-
• BUDGET WISE PLANNING WITH TIME PERIOD IS REQUIRED.
• PRODUCTS SHOULD BE AVAILABLE IN MARKET.
• CONTACT NO. FROM WHERE STOCKS CAN BE PROCURRED IS REQUIRED TO AVAIL ADVERTISMENT BENEFITS.
OTC SALES.
• OPTION-2:-
• SALES PROMOTION THROUGH CHANNEL PARTNERS AND FIELD STAFF WITHOUT ADVERTISMENT.
• BENEFITS:- ECONOMICAL IN STARTING.
• PRECAUTIONS:-
• SLOWER CONSUMER AWARENESS AND SALES.
OTC SALES (OPTION-2).
• APPOINTING HARD WORKING FIELD STAFF FROM THE SAME FIELD WITH WORKING EXPERIENCE AND CONTACTS IN MARKET.
• EFFICIENT REPORTING SYSTEM FOR MANAGEMENT OF FIELD STAFF REQUIRED.
FRANCHISEE NET WORK.
• AREA WISE FRANCHISEE ARE APPOINTED.
• MARKETING IS DONE BY FRANCHISEE.
• 50% TO 60% DISCOUNT ON M.R.P. IS GIVEN.
• BENEFITS:- MARKETING EXPENSES ARE BORN BY FRANCHISEE.
• MINIMUM FIELD STAFF REQUIRED.
• PRECAUTIONS:- SLOW SALES GROWTH.
• MORE DEPENDENCY ON FRANCHISEE.
• CUSTOMER BASE UNKNOWN TO COMPANY.